14 Brand Partners Swarm Discovery’s Shark Week

Summers are sometimes geared towards the outside for enjoyable and solar. Nonetheless, a phenomenon that additionally happens throughout the summer season season has been identified to attract individuals again from the outside and into their houses: Shark Week.Beginning July 20 at 8 p.m. ET/PT, the thirty seventh yr of Shark Week kicks off on Discovery Channel. This yr’s Shark Week includes 20 hours of recent programming celebrating the ocean’s most well-known predator.A complete of 14 manufacturers will probably be swimming alongside for Shark Week. The record includes each new and returning advertising and marketing partnerships, giving followers the chance to have a good time their love of the annual occasion, each on and off the display screen. Manufacturers concerned in Shark Week embody new partnerships with American Airways, DC Comics, Biossance and Oceana, Kona Ice, California Tortilla, Sport Clips Haircuts, and Ziggi’s Espresso.Returning partnerships embody Minor League Baseball, Pooch Perks, New York Cruise Liness, Ubisoft, Ocean Conservancy, Ripley’s Aquarium, and Georgetown Cupcake.Every partnership is organically linked to the Discovery franchise’s long-standing mission of highlighting and celebrating sharks.“This yr, we’re proud to have extra advertising and marketing companions than ever earlier than, which is a transparent reflection of Shark Week’s unmatched cultural resonance,” stated Josh Kovolenko, the community’s senior vice chairman of promoting, in an announcement. “From immersive digital activations to in-store experiences, our companions are tapping into the fandom in daring, revolutionary methods, bringing Shark Week to life throughout each display screen and setting.”The 2024 version of Shark Week attracted 25 million complete viewers throughout Discovery, Max, and Discovery+, a ten% enhance over 2023. Discovery was additionally the No.1  primetime cable community, excluding information and sports activities, by means of the week of July 7 by means of 13. This yr’s version of Shark Week will embody programming like Dancing With Sharks, the place Emmy Award-winning tv character Tom Bergeron hosts a first-of-its-kind deep-sea dance-off with people and their shark companions; Tips on how to Survive a Shark Assault, the place audiences will expertise actual shark assaults up shut by means of a sequence of never-before-attempted experiments; and the return of fan-favorite particular Air Jaws, that includes two groups crossing the globe on a hunt for the largest breaching sharks on this planet.