6 Campaigns That Caught Our Eye

A financial institution opened a bookstore, Apple went on tour with Dua Lipa, Uber Eats prolonged its conspiracy principle, and Bumble embraced old-school romance. These and different campaigns stood out this week. Scroll down for extra.Uber Eats “Soccer Is For Meals – Bradley Cooper” by Particular USUber Eats’ Tremendous Bowl 59 advert, wherein Matthew McConaughey perpetuates the conspiracy principle that soccer was invented to promote meals, proved a fan favourite–and certainly one of ADWEEK’s Finest 2025 Tremendous Bowl Adverts. It’s exhausting to prime a time-traveling journey by means of soccer’s historical past, wherein Martha Stewart and Charli XCX additionally make cameos. However this chapter of the marketing campaign practically will get there. Bradley Cooper, who’s on a mission to debunk the conspiracy principle, provides a extremely entertaining efficiency to kick off the NFL season.World “No Bot Store” by BBDO New YorkWorld, the challenge based by Sam Altman, Alex Blania, and Max Novendstern, says it’s about setting a normal for genuine human expertise. The startup developed a biometric identification verification system that goals to counter the fraud menace from synthetic intelligence instruments. To show its mission, World held a pop-up in West Hollywood to make sure actual people, not bots, get the issues they love, like sneakers, gaming consoles, live performance tickets, and eating experiences. The prizes had been solely accessible to these with a verified World ID. Created by BBDO, the occasion was a intelligent solution to show the tech in real-world situations. Apple “Shot on iPhone: Dua Lipa – Radical Optimism Tour” by TBWAMedia Arts Lab Apple’s well-known “Shot on iPhone” marketing campaign has taken completely different types over the previous decade, however this time it hit probably the most anticipated excursions of the yr. The tech big partnered with world pop celebrity Dua Lipa to seize a whole day on her Radical Optimism tour with the iPhone 17 and iPhone Air. It’s the primary time the “Shot on iPhone” marketing campaign has showcased two gadgets concurrently. Tubi “See You In There” by Mischief @ No Fastened AddressTubi is a free streaming service–like, ceaselessly. Mischief emphasised this unbelievable perk from the attitude of on-screen characters who’re caught of their roles ceaselessly. You won’t be happy with the concept of “ceaselessly” in the event you’re in the course of a dramatic teen love triangle for all of eternity. Bumble “For the Love of Love” by Particular USBumble’s been looking for its toes since a 2024 marketing campaign and rebrand backfired and sparked backlash amongst shoppers. Whereas final yr’s adverts leaned right into a witty cynicism, claiming to talk to “exhausted girls,” this time it’s going totally down the sentimental, romantic route. The black and white movie spotlights actual {couples} whose love tales started on Bumble, captured in the course of tender moments. Monzo “The Ebook of Cash” by BBH LondonU.Ok. digital financial institution Monzo revealed The Ebook of Cash, a jargon-free monetary information. To advertise the e book, it opened a pop-up bookstore in London, known as The Ebook Nook, the place guests may generate a singular e book cowl tailor-made to their monetary aspirations. BBH got here up with 8,000 e book title concepts that will be related to completely different private monetary targets, reminiscent of “The Ebook of Lastly Extending the Kitchen” or “The Ebook of Seeing Liam & Noel within the Flesh.”