9 Best Facebook Marketing Tools to Use in 2025

1. Brandwatch Social Media ManagementBrandwatch’s Social Media Administration suite is a complete resolution for entrepreneurs who want strong analytics, scheduling, and aggressive insights in a single place.It covers main networks past Fb – together with Instagram, TikTok, X (previously Twitter), LinkedIn, YouTube, and Pinterest – so you possibly can evaluate efficiency throughout channels.Brandwatch is a Meta Enterprise Accomplice, that means customers get entry to Fb’s advert know-how and might conduct group administration from one dashboard.New in 2025 is an expanded concentrating on operate inside Brandwatch, the place you possibly can zone in on particular Fb demographics, comparable to customized age, gender, pursuits, places, and commencement yr.Brandwatch’s Fb advertising and marketing key featuresMulti‑community analytics: Measure superior metrics throughout Fb and different main platforms. Channel‑ and submit‑stage metrics (over 100 in complete) allow you to dig into attain, impressions, engagement charges, and extra.Customizable dashboards and limitless stories: Construct limitless dashboards utilizing drag‑and‑drop widgets and templates. Schedule efficiency stories and share them through public hyperlinks or exports, making it simple to maintain stakeholders knowledgeable.AI insights: Leverage Iris AI to research your Fb posts’ efficiency and generate summaries of conversations taking place in feedback. AI insights present automated summaries of opponents’ posts, uncovering themes behind their success.Competitor benchmarking: Benchmark compares your Fb metrics towards greater than 300,000 manufacturers throughout Fb, X, Instagram, and YouTube. Consider share of voice, viewers dimension and sentiment, and establish high posts and hashtags.Publishing, advertisements, and engagement: Past analytics, Brandwatch contains modules for publishing, promoting, and managing Fb messages in a unified inbox. Schedule posts, run advertisements at scale, have interaction along with your group, and monitor model mentions on Fb and past.>> Wish to learn the way Brandwatch can develop your Fb advertising and marketing technique? Guide a demo and converse to one among our consultants as we speak!Who makes use of Brandwatch for Fb advertising and marketing?Enterprises and mid-sized groups in search of an built-in platform for publishing, promoting, group engagement, analytics, and aggressive intelligence will discover success with Brandwatch. With highly effective AI and cross-network protection, Brandwatch is good for data-driven entrepreneurs in search of to optimize Fb and multi-channel methods.2. SocialPilotSocialPilot is a social media administration instrument geared toward small to mid‑sized companies. It handles social media publishing, scheduling, content material curation, and analytics throughout a number of platforms (not simply Fb).The 14‑day free trial lets groups take a look at options earlier than subscribing.SocialPilot’s Fb advertising and marketing key featuresContent insights: Establish your finest‑performing Fb posts so you possibly can replicate success.Optimum posting occasions: Uncover the perfect occasions to submit primarily based in your viewers’s exercise.Detailed stories: Generate PDF stories of your Fb analytics to share with purchasers or inner groups.Advert administration: Along with natural Fb posts, Social Pilot lets you handle Fb advertisements from throughout the platform.Who makes use of SocialPilot for Fb advertising and marketing?Small companies and companies in search of a easy instrument that covers publishing, scheduling, and primary analytics with no steep studying curve.3. KeyholeKeyhole focuses on social media analytics and gives Fb knowledge alongside Instagram, X, and others. It helps manufacturers monitor campaigns, monitor hashtags, and measure competitor efficiency.Keyhole’s Fb advertising and marketing key featuresAutomated stories: Obtain automated Fb stories to maintain your workforce up to date.Hashtag and key phrase monitoring: Monitor the efficiency of branded hashtags and key phrases in actual time.Profile and competitor analytics: Examine your Fb efficiency towards opponents’ profiles.Who makes use of Keyhole for Fb advertising and marketing?Entrepreneurs working hashtag campaigns, influencer applications, or social listening initiatives who want actual‑time analytics and competitor comparisons could take into account Keyhole for the job.4. Sprout SocialSprout is an all‑in‑one instrument that gives publishing, analytics, and engagement options throughout a number of platforms (not simply Fb).Its Fb analytics dashboard makes use of colourful, simple‑to‑learn graphs to point out metrics comparable to impressions, engagements, clicks, viewers development, and demographics. A further characteristic is the power to tag content material by marketing campaign, permitting you to judge marketing campaign success.Sprout’s Fb advertising and marketing key featuresVisual dashboards and competitor stories: Sprout’s graphs show Fb Web page efficiency, whereas competitor stories give perception into how your Fb presence compares to comparable Pages.Marketing campaign tagging: Tag Fb posts by marketing campaign and monitor their efficiency collectively.Scheduling and engagement: Sprout features a unified inbox for messages and feedback, in addition to strong scheduling instruments for posts and campaigns.Who makes use of Sprout for Fb advertising and marketing?Advertising and marketing groups who need visible stories and competitor benchmarking with out sacrificing ease of use.5. Rival IQRival IQ makes a speciality of aggressive evaluation throughout Fb, plus social websites like X, Instagram, YouTube, LinkedIn, and TikTok. The instrument presents free head‑to‑head stories displaying how your metrics stack up towards particular opponents and trade averages.Rival IQ’s Fb advertising and marketing key featuresHead‑to‑head competitor stories: See how your Fb Web page compares with opponents in follower development, engagement charges, and submit frequency.Social media audits: Obtain complete audits highlighting your finest and worst‑performing content material.Machine‑studying insights: Establish why opponents skilled spikes in attain or engagement utilizing machine studying.Who makes use of Rival IQ for Fb advertising and marketing?Entrepreneurs who prioritize aggressive benchmarking and efficiency audits throughout a number of social channels could discover Rival IQ works for them.6. HootsuiteHootsuite is a social media suite that connects to all main networks – not simply Fb – and centralizes analytics in a single dashboard. Customized boards allow you to monitor key metrics like attain, engagement fee, impressions, clicks, followers, profile visits, and video views.Hootsuite’s Fb advertising and marketing key featuresFacebook analytics: Monitor a variety of metrics (attain, engagement, impressions, clicks, follower development, and so on.) throughout your Fb profiles.Customizable reporting: Construct customized boards that show the metrics most related to your objectives; you possibly can drill down into particular person posts or view excessive‑stage tendencies.Greatest time to submit suggestions: Use your account knowledge to get optimum posting occasions primarily based on objectives like engagement or model consciousness.Who makes use of Hootsuite for Fb advertising and marketing?Organizations that handle a number of social channels (not simply Fb) and are in search of a longtime instrument with robust analytics.7. Meta Enterprise SuiteMeta Enterprise Suite consolidates Fb, Instagram, WhatsApp, and Messenger administration right into a single dashboard.It’s free and geared toward small companies and people who want primary scheduling, messaging, and analytics. It’s typically a superb start line for a brand new enterprise or start-up, earlier than they transfer on to a complete Fb instrument like Brandwatch.Meta Enterprise Suite’s Fb advertising and marketing key featuresPost scheduling: Schedule posts to Fb and Instagram, guaranteeing constant content material publishing.Fb Messenger and inbox: Handle and reply to messages and feedback from one interface.Advert creation: Create and handle Fb and Instagram advertisements straight from the dashboard.Analytics monitoring: Get a excessive‑stage view of submit efficiency and viewers engagement.Who makes use of Meta Enterprise Suite for Fb advertising and marketing?Small companies, solo entrepreneurs, and people new to Fb advertising and marketing who want a free, all‑in‑one dashboard. It lacks superior analytics and customization, however simplifies primary duties.8. Fb Adverts ManagerIf you’re trying to launch Fb advertisements however don’t need the entire social media administration package deal, then Fb Adverts Supervisor could also be the very best place to begin. It’s the core platform for working paid campaigns on Fb and Instagram.With greater than three billion customers on Fb, advertisements can attain a large viewers.Fb Adverts Supervisor’s Fb advertising and marketing key featuresAudience concentrating on: Choose audiences primarily based on demographics, pursuits, behaviours, or look‑alike segments.Efficiency monitoring: Measure impressions, clicks, conversions, and different advert metrics to see which advertisements carry out finest.Advert codecs and A/B testing: Create single Fb photos, movies, carousels, and different advert codecs; run A/B assessments to establish excessive‑performing creatives.Who makes use of Fb Adverts Supervisor for Fb advertising and marketing?Companies investing in paid promoting on Fb from scratch. Adverts Supervisor is nice for creating, managing, and optimizing campaigns, although it requires some information of concentrating on and budgeting. Over time, you could elevate to a third-party social media promoting instrument.9. Put up PlannerPost Planner simplifies content material creation and scheduling for Fb and different social media platforms. It’s successfully a really robust social media scheduler. It emphasizes time financial savings and constant posting whereas providing curated content material suggestions.Put up Planner’s Fb advertising and marketing key featuresContent discovery: Discover excessive‑performing posts much like your area of interest so you possibly can share or mannequin profitable content material.Automated scheduling: Automate your Fb calendar to keep up a constant posting rhythm, rising engagement and follower development.Constructed‑in picture editor: Create aesthetic social media posts with a constructed‑in photograph editor and integration with Canva.Who makes use of Put up Planner for Fb advertising and marketing?Social media managers and small companies that want a simple scheduling instrument with content material suggestions. Word that Put up Planner’s analytics capabilities are restricted, so you could want one other instrument for deeper insights.