LinkedIn’s rolling out a brand new choice to make your articles stand out in-stream, which additionally aligns with its broader push on video content material.
Quickly, all LinkedIn members will have the ability to add a video within the header picture slot on a LinkedIn article.
As you’ll be able to see on this instance, posted by social media knowledgeable Lindsey Gamble, the header picture spot on LinkedIn articles now additionally notes that you could “add a canopy picture or video” to accompany your LinkedIn article.
The identical additionally applies to newsletters within the app, and LinkedIn has confirmed to SMT that the choice is at the moment within the means of being rolled out to all customers.
LinkedIn says that the brand new cowl movies can be playable in the primary feed, to assist have interaction potential readers, whereas video thumbnails will even be displayed in emails despatched to subscribers.
LinkedIn recommends that creators publish horizontal movies within the header show, in alignment with the article format, in 16:9 facet ratio. LinkedIn additionally says that your cowl movies needs to be brief and fascinating, ideally round 30 seconds, or much less, in size.
It may very well be a great way to drive extra curiosity in your LinkedIn content material, and improve in-app engagement.
As a result of video is blowing up on LinkedIn proper now.
LinkedIn says that movies are 20x extra more likely to be shared within the app, whereas general video viewership on the platform is up 36% year-over-year. Video content material additionally generates 1.4x extra engagement than different publish varieties.
Mix this with native articles, which LinkedIn is extra more likely to promote to an expanded viewers, and the info means that this may very well be a worthwhile possibility, which might get extra individuals studying your LinkedIn updates, and drawing them to subscribe to your in-app updates.
Which additionally applies to firm pages. LinkedIn added the choice for firm pages to publish long-form articles to the app again in 2021, which is able to now get entry to this new video header possibility.
Firm pages may also create newsletters as effectively, and movies on every offers you extra methods to make your content material stand out, and seize consideration in-stream.
It’s one other consideration both manner, which might improve you LinkedIn technique.
LinkedIn says that cowl movies are being rolled out globally over the subsequent few weeks.
