TikTok is testing a brand new messaging instrument known as “bulletin boards,” the social community confirmed to TechCrunch on Friday. The function lets manufacturers and creators share public, one-to-many messages to their followers. Bulletin boards are fairly much like Instagram’s broadcast channels function that launched in 2023.
Identical to with broadcast channels on Instagram, solely the creator of a bulletin board can publish messages, and followers are restricted to leaving emoji reactions. Bulletin boards assist textual content, picture, and video posts.
The function was first noticed by Threads consumer Christina Garnett.
The thought behind the function is to permit creators and types to share updates and behind-the-scenes content material and to have interaction with their followers in a extra direct approach. For instance, slightly than posting updates by way of a Story or common publish on TikTok, manufacturers and creators can share them on their bulletin board. The function additionally lets accounts promote their content material by immediately sending it to followers.
Picture Credit:TikTok (screenshot)
Some early testers of the function embrace Folks journal, Paris Saint-Germain F.C., and the Jonas Brothers.
On condition that bulletin boards are a check function, it’s unknown whether or not TikTok plans to roll it out extra broadly. Plus, it’s potential that TikTok might add extra performance. Instagram’s broadcast channels, for instance, let creators publish polls.
The launch of bulletin boards is the most recent instance of 1 social community borrowing options from one other. Again in 2022, TikTok launched Tales, together with assist for pictures, to be able to tackle Instagram. After all, Instagram copied TikTok’s complete playbook with the launch of Reels in 2020.
