Welcome to our rundown of the most-watched branded YouTube movies of the week.
We’re publishing this snippet of a bigger Gospel Stats Weekly Model Report with a view to analyze sponsorship traits within the creator economic system. Any video launched in tandem with an official model associate is eligible for the rating.
And – because the title up above would suggest – all the info comes from Gospel Stats. When you’re all for studying extra about Gospel – and which manufacturers are sponsoring what creators on YouTube – click on right here.Subscribe to get the newest creator newsSubscribe
Final week, we picked a Yrefy-sponsored Dave Ramsey spotlight as our bonus video, as a result of we’d observed the monetary advice-spouting present host continuously churns out over two dozen sponsored movies per week. This week? He’s made spot #3 on our checklist, with a video the place he advises a younger man whose dad put him in a single hell of a scenario. We’re fairly happy with our prescient choose (say that 5 occasions quick), and whereas we all know Ramsey’s usually robust recommendation may be controversial, he does assist some callers navigate seemingly unwinnable eventualities–together with this one.
Try our prime 5 movies of the week proper right here:
#1 Lose 100 LBs, Win $250,000!Channel: MrBeastBrand: ShopifyViews: 148,368,636
As regular, a MrBeast video is on the prime of our checklist, hitting viewership numbers no different creator’s content material is able to (but). However not like regular, this video took the Beast workforce almost 200 days to movie. It follows Majd, a buddy of MrBeast who’s challenged to lose 100 kilos in 12 months. In typical MrBeast style, Majd is required to dwell on set, with a gymnasium simply steps away from his mattress and a pantry crammed with limitless contemporary meals. Can he do it? We gained’t spoil. However we will say this vid is sponsored by MrBeast’s regular and prolific associate Shopify, which additionally paid for 20+ different uploads this week.
#2 The Night time a Poltergeist Attacked Her. (ft. Ha Sisters)Channel: Sam and ColbyBrand: BetterHelpViews: 6,533,538
Sam and Colby have discovered their components: long-form spooks with fellow creators. Their annual Halloween content material sequence Hell Week has seen them more and more tapping YouTubers like CelinaSpookyBoo and KallMeKris to enterprise with them into the world’s most haunted locations. This video isn’t from Hell Week, but it surely’s an analogous premise, with the three Ha Sisters following Sam and Colby into the White Hill Mansion in New Jersey. Identical to with MrBeast’s vid, we gained’t spoil what occurs subsequent–but it surely’s undoubtedly the stuff of basic horror YouTube. The (mis?)journey is sponsored by etherapy service BetterHelp, which is considered one of YouTube’s largest sponsors. This week alone, it paid for greater than 50 movies.
#3 He’s 23 and His Dad Left Him With A MessChannel: The Ramsey Present HighlightsBrand: Christian Healthcare MinistryViews: 5,872,412
Like we stated above, Dave Ramsey was our bonus choose final week as a result of we’d observed his channel The Ramsey Present Highlights, which posts mid-length clips from his full day by day present, was importing dozens of sponsored movies every week. The clips have been producing some respectable views (within the ~40K vary), however the true prize, we think about, was all that sponsorship dough. And this week a partnership paid off much more, with Ramsey and his sponsor Christian Healthcare Ministry at #3 on our checklist. It’s not laborious to see why this clip was the one to take off: in it, Ramsey counsels a 23-year-old who’s greater than $60,000 in debt after his dad break up and left him with two costly vehicles to repay. It’s a scenario each uncommon and dire sufficient to catch wider viewer consideration–and Ramsey has some ominous phrases for him: “This isn’t gonna go effectively.”
#4 2053 MILE ROAD TRIP IN MY LAMBORGHINI REVUELTO I REBUILTChannel: Mat ArmstrongBrand: carVerticalViews: 3,512,333
Mat Armstrong has made frequent appearances on our Gospel Stats Weekly Model Stories. He’s a luxurious automotive fanatic who usually will get elbows-deep in huge rebuild tasks–but it surely’s not normally the case that viewers will get to see the vehicles return to star in movies after their fixups are full. This time, Armstrong’s switching issues up, taking his Lamborghini Revuelto out on the street. Can one thing he restored together with his personal two palms maintain as much as a 2,000-mile street journey? Just one strategy to discover out (with sponsor carVertical presumably chipping in some gasoline cash).
BONUS #373 Do The First Viral Movies Nonetheless Hit?Channel: Large TuggBrand: GeologieViews: 206,060
Let’s head again to a less complicated time. Again when every little thing on YouTube was 240p and Vine was only a shining beacon on the horizon. That’s the place Large Tugg goes on this Geologie-sponsored video. When you’re studying this, you most likely have rosy recollections of some OG viral movies–however, 15-20 years later, do they nonetheless maintain up?
…and there’s much more information the place that got here from. When you’re all for studying extra about Gospel – and which manufacturers are sponsoring what creators on YouTube – click on right here.
