TikTok has introduced a brand new partnership with digital music competition Tomorrowland, which is able to see the app host a variety of unique content material all through the occasion.
Tomorrowland hosts a variety of music festivals all through Europe, with its headline occasion for 2025 being held in Belgium subsequent month.
And throughout the competition, TikTok will host reside streams of performances, present behind-the-scenes entry, showcase artist and creator collaborations, and extra.
As per TikTok:
“Tomorrowland 2025 will characteristic a curated lineup of world-renowned DJs, visionary stage designs, and immersive storytelling. By TikTok, customers worldwide will be capable to discover the magic of the competition with LIVE streams of headline acts, creator-led content material, and a devoted #Tomorrowland in-app hub which is able to act as a one-stop expertise for followers all around the world to expertise the competition for themselves. Moreover, CapCut and Tomorrowland will launch an official template for all customers to unfold the magic even additional on-line.”
Along with this, TikTok’s additionally internet hosting a songwriting competitors for aspiring digital artists in keeping with the occasion by way of its SoundOn music assist initiative:
“Artists from SoundOn and Tomorrowland Music will collaborate, write and launch unique music to soundtrack the actions taking place on and off the TikTok platform throughout each weekends. The songs will likely be carried out reside onstage at Tomorrowland, and launched and distributed by SoundOn.”
Like all music, digital artists have gained important traction on TikTok, with the platform changing into a key distribution and consciousness channel for his or her newest releases.
Certainly, many document labels now view the app as a important promotions and connection software, whereas analysis printed by TikTok earlier this 12 months means that round 84% of songs that entered the Billboard International 200 in 2024 went viral on TikTok first.
And Tomorrowland, specifically, is fashionable within the app. Posts utilizing the #Tomorrowland hashtag have been seen over 10 billion instances, whereas TikTok’s Tomorrowland 2023 competition livestream was seen by over 16 million customers.
As such, this might be a worthwhile and interesting partnership, that may assist to advertise each Tomorrowland and TikTok to music followers.
