Take 5 Oil Change Puts Doug Zarkin in the Driver’s Seat

Take 5 Oil Change has named Doug Zarkin as its first chief advertising officer (CMO). The exec joins from wellness and health providers firm Fashionable Efficiency and Restoration Manufacturers, the place he was chief model officer since 2023. Earlier than that, he was CMO of Pearle Imaginative and prescient and held advertising management roles at vogue firms like Kellwood, Warnaco, and Restricted Manufacturers, in addition to cosmetics model Avon.“I’m right here to assist lead a proficient group into that subsequent chapter—unlocking new relevance and progress, deepening emotional connection, and elevating the position this model performs in folks’s on a regular basis lives,” Zarkin wrote in a LinkedIn submit. “We’re not simply advertising oil modifications. We’re making a second of ease in an in any other case chaotic day.”“Excited to ‘get underneath the hood,’” he concluded.As CMO, Zarkin will lead all points of the model’s advertising technique and execution, with a concentrate on strengthening its story, deepening buyer insights, and advancing its data-driven advertising method. He’ll report back to government vp and group president Mo Khalid.“We’re thrilled to welcome Doug Zarkin to the Take 5 Oil Change management group. Doug’s confirmed means to construct emotionally resonant manufacturers will probably be instrumental as we proceed to develop and deepen our reference to prospects nationwide,” Khalid shared in an announcement.Take 5 Oil Change is part of Pushed Manufacturers’ portfolio of automotive manufacturers, which additionally contains Maaco, Meineke, and Carstar. In February, the stay-in-your-car oil change chain launched “Take 5 Clive,” a marketing campaign introducing its enthusiastic new model character. Created by inventive company Dagger, Clive debuted in a 30-second spot during which he’s stunned by Take 5 Oil Change’s fast providers.“With Take 5 Clive, we’re bringing our differentiated buyer expertise to life in a approach that’s enjoyable, relatable, and showcases the nice worth of our providing,” Mike DeTrana, vp of promoting, stated in an announcement. “Clive is a illustration of how we wish prospects to really feel after they uncover how easy and handy their oil change expertise may be. Via humor and real-life moments, this marketing campaign highlights what makes our model and repair stand out—pace, friendliness, and ease.”The spot ran nationwide throughout Take 5 Oil Change’s digital, social, TV, audio, and in-store channels.The model additionally weaved Clive into its current partnership with F1 The Film for a pit stop-themed spot. It joined forces with the movie for a marketing campaign with unique sweepstakes, in-store promotions and reductions, and digital content material for each racing fans and moviegoers.