Target’s Roundel Rolls Out New AI Ad-Buying Tool

Roundel first introduced the managed service providing, known as Precision Plus, in the course of the Cannes Lions pageant. Roundel began testing it 4 months in the past, and made it accessible on June 5. The tech lets advertisers curate campaigns utilizing audiences of Goal customers primarily based on consciousness, consideration, or conversion objectives, Matt Drzewicki, senior vice chairman of Roundel, informed ADWEEK.These campaigns run throughout Google, Meta, Pinterest, and The Commerce Desk. Beforehand, the managed service providing required advertisers to prepare campaigns primarily based on the channels they needed to promote on.