‘This summer’s story’: sitcom Too Much gives nighties a starring role | Fashion

Within the first episode of Lena Dunham’s new Netflix sitcom Too A lot, viewers is likely to be taken with cameos from Dunham, Jessica Alba and the mannequin Emily Ratajkowski, or the burgeoning romance between Megan Stalter and Will Sharpe. However – so far as style is worried – it’s nighties which have a starring position.The Guardian’s journalism is unbiased. We are going to earn a fee if you happen to purchase one thing by means of an affiliate hyperlink. Be taught extra.Early within the episode, Stalter wears a brief frilled pink nightie, along with her canine in an identical design. Later, she wears a white frilled floor-length design, and it’s clear the merchandise is one thing of a signature. If it’s a cute quirk for a personality, it’s additionally in step with wider traits.Pyjamas have come out of the bed room and into daywear during the last decade. Nighties is likely to be in line to carry out the identical trick. The actor Daisy Edgar-Jones and mannequin Kaia Gerber have worn nightdresses in daylight, with Gerber collaborating with the California-inspired model Dôen final 12 months to create her personal. Sabrina Carpenter is understood for her babydoll nighties, whereas Addison Rae wore a nightie-like costume for her efficiency at Coachella.Sabrina Carpenter – and dancers – on her appropriately-named Quick n’ Candy tour final 12 months. {Photograph}: Kevin Mazur/Getty Photos for AEGMost folks will nonetheless affiliate pyjamas and nighties with mattress – a personal area which has, till just lately, been free from style traits. A survey by YouGov in 2022 discovered that most individuals within the UK slept in pyjamas (47%) whereas 20% slept of their underwear and 20% slept bare.Publish-pandemic, clothes worn at house is way more on the radar of style. Like Parker Posey’s in The White Lotus, Stalter’s nightie is more likely to immediate others to consider switching from pyjamas when turning out the sunshine.The design, which prices £130, is made by a British nightie model If Solely If. Its proprietor, Emily Campbell – who additionally made the bespoke nightie for the canine – says the recognition is already rising. “Our annual progress is between 80% and 90% and this 12 months is trying to be extra,” she says. She anticipates that Too A lot will enhance the demand, though she gained’t alter her small-batch manufacturing mannequin. “They may promote out,” she says. “I’m effective with that. I’m by no means going to over-produce and have a load of nightgowns left over.”Chelsea Swain, Leslie Hayman, Kirsten Dunst and AJ Cook dinner as 4 of the 5 Lisbon sisters in The Virgin Suicides (1999). {Photograph}: American Zoetrope/Kobal/Rex/ShutterstockThe excessive avenue can also be seeing extra curiosity within the nightie. John Lewis studies searches for “nightdress” elevated by 21% from 2024 to 2025, with gross sales up 14%. Cotton designs – comparable to a £34 white seersucker nightie – are notably common this summer time.The heatwave may properly be an element for an increase in recognition – cotton nighties are a cool choice. If Solely If was based by Campbell’s mom, Issy Falkner, who was going by means of menopause on the time. “I believe that positively had a bearing on her desirous to put on pure supplies,” says Campbell. The model’s cotton is natural, and “simply probably the most lovely factor to sleep in”.If Too A lot is the newest instance of the nightie on display screen, different notable moments embody Sofia Coppola’s first movie, The Virgin Suicides, and Grace Kelly’s nightwear in Rear Window. Elena Babić paperwork these moments in her Instagram account Nightgowns in Cinema. “Nightgowns have allure and charm,” she says. “They make you are feeling like an previous Hollywood star about to dramatically crash into silky bedsheets and cry, [or] like a 2000s teen woman about to name her greatest pal from a spiral-cord telephone.”Addison Rae performs at Coachella. {Photograph}: Emma McIntyre/Getty Photos for CoachellaIn current years, pyjamas have dominated romcom display screen time – as worn by Bridget Jones within the unique 2001 movie – they usually stay a preferred bedtime selection.skip previous e-newsletter promotionSign as much as Vogue StatementStyle, with substance: what’s actually trending this week, a roundup of one of the best style journalism and your wardrobe dilemmas solvedPrivacy Discover: Newsletters might include information about charities, on-line adverts, and content material funded by exterior events. For extra info see our Privateness Coverage. We use Google reCaptcha to guard our web site and the Google Privateness Coverage and Phrases of Service apply.after e-newsletter promotionAnother pattern at John Lewis is mix-and-match designs – with gross sales up 55%. Marks & Spencer, in the meantime, studies that pyjamas with shorts are common, with gross sales up 20% this 12 months.Naomi Pike, a commissioning editor at Elle UK, has about 20 pairs of pyjamas. “It helps how I sleep,” she says, “if I’ve clear pyjamas that match properly, really feel good.” She buys two or three sizes up for additional consolation. In the meantime, Babić – regardless of her love of the nightie – wears an outsized T-shirt and shorts to mattress. “[Nighties] make me really feel trapped,” she says.“We admire them, however when it’s time for actual relaxation, we all the time attain for the comfiest and most secure choice.”In fact, an alternate is nighties making the transfer from mattress to daywear. “It seems like will probably be this summer time’s story,” says Pike. “They really feel fairly mild … all of us want a bit extra gentleness.”If, up until now, sightings of the nightie pattern has been restricted to skinny celebrities, Stalter will open the pattern up. “It might probably deliver liberation to individuals who aren’t used to seeing their determine on the display screen a lot,” says Pike. “I believe it may encourage [people to] assume ‘Oh, I’m a curvier determine and I can nonetheless put on this pattern, and I’ll put on this pattern, and that is how I can put on it.’”