View the Pitch Deck Tracksuit Used to Raise $25M, Making Brand Tracking Affordable With AI

Following a $25 million Collection B, model monitoring startup Tracksuit’s pitch to traders is that mid-sized manufacturers like Movember.com and MyFitnessPal deserve the identical model well being knowledge as manufacturers with deeper pockets, with out paying conventional enterprise charges or ready six weeks to get shopper knowledge. Based on its funding pitch deck solely obtained by ADWEEK, a scarcity of visibility into top-of-funnel metrics like consciousness results in short-term considering and over-investment in efficiency advertising. Consequently, the deck says, entrepreneurs are experiencing large will increase in buyer acquisition price, degraded advert measurement, gradual progress, and small buyer bases. Tracksuit claims, per the pitch deck, to “reinvent the back-end of name monitoring to ship extremely sturdy measurement at a fraction (1/tenth) of the price of conventional monitoring.”