Nielsen Competitor HyphaMetrics Not Guilty in Patent Infringement Case

The jury behind the Nielsen v. HyphaMetrics lawsuit reached a verdict Friday, discovering HyphaMetrics not responsible of infringing on a pair of Nielsen’s patents.Nielsen, a measurement and adtech large, beforehand filed two lawsuits in opposition to HyphaMetrics, a competitor within the measurement and information house. One of many lawsuits got here in February 2023, and one other got here later in Could 2023; nevertheless, each have been consolidated.In an announcement, HyphaMetrics CEO Joanna Drews mentioned the decision is a victory in opposition to Nielsen.“HyphaMetrics’ historic lawsuit victory in opposition to Nielsen is a monumental win for customers and the whole media ecosystem,” Drews mentioned. “We’re thrilled that the jury acknowledged Neilson’s allegations have been baseless and predatory, and that HyphaMetrics’ single-source information stream is a proprietary answer that may revolutionize media measurement. Your entire HyphaMetrics staff is happy to maneuver previous this meritless lawsuit, so we will proceed to assist purchasers bridge the hole between streaming, linear, and digital with unified reporting.”In response to Nielsen, the measurement agency is reviewing the file and contemplating an attraction.“We filed this go well with as a result of the product that HyphaMetrics marketed, promised, and mentioned it offered is one thing we believed infringed Nielsen’s patents,” Nielsen mentioned in its assertion. “Because the trial developed, we have been stunned to be taught that HyphaMetrics has no precise product, no information on the market, and no plans to make use of AI-enabled content material recognition expertise now or sooner or later. We think about that the purchasers who signed up for the product that HyphaMetrics marketed shall be and stunned to be taught this as properly.”Following Nielsen’s assertion, HyphaMetrics’ CEO addressed the corporate’s claims, together with assertions that HyphaMetrics has “no precise product” or information on the market.“If their assertion is trustworthy, why didn’t Nielsen drop the lawsuit? Why contemplate interesting when you don’t consider we’ve got a product? It appears frivolous and disingenuous,” Drews instructed ADWEEK.Over the past three years, Nielsen has filed ten patent infringement complaints in opposition to opponents like TVision, HyphaMetrics, ACRCloud, and VideoAmp. Certainly one of VideoAmp’s lawsuits was dismissed earlier this yr earlier than Nielsen swooped in with a brand new grievance.