Why Ad Fraud Rates Haven’t Budged in 15 Years

The US spent $271.2 billion on digital promoting in 2024, greater than another nation, but fraud nonetheless impacts 16.73% of advert transactions. In Australia, the issue is even worse at 18.76%. Europe follows at 19.51%, with Asia averaging 21.89%. Globally, almost $100 billion is misplaced to advert fraud yearly. Right here’s the uncomfortable fact the business doesn’t wish to acknowledge: This isn’t occurring for lack of know-how. It’s occurring as a result of the incentivesare damaged.Scale over scrutinyThe 2024 information reveals a troubling sample that has endured for over a decade. Adtech platforms usually are not incentivized to remove fraud, solely to handle it simply sufficient to remain in enterprise.