Quang San Artwork Museum has simply unveiled a slick new rebrand, impressed by Vietnam’s wealthy inventive identification. Primarily based in Ho Chi Minh, the establishment celebrates the expertise of artwork, not simply their surface-level visible delights, inspiring a brand new model identification formed by dialogue and emotional resonance.One of the best rebrands are sometimes the results of rigorously balancing heritage and modern design, and Quang San Artwork Museum’s new look embodies this. With a pointy new brand, fashionable typeface and stripped-back, earthy color palette, the identification effortlessly radiates class and magnificence match for a brand new technology of artwork lovers.Created by branding studio M — N Associates, the mission is formed by “Layers of Contemplation” – a inventive motif impressed by the composition of work. Contemplating the position of canvas, body, and gesture in forming a unified piece, the identification takes inspiration from the collective concord of the art work and the strain of a number of parts developing an entire.
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On the centre of the rebrand is the artwork museum’s new brand, that includes the slick acronym QSAM. The design creates a visible construction the place the rectangle replaces “A” as “an emblem of artwork: a clean body, a window or a canvas.” Versatile and modern, the emblem lockup mimics the body of a portray, already inviting a high quality of contemplation.(Picture credit score: Quang San Artwork Museum/M — N Associates)Typography performs a big position within the rebrand, giving the identification a refreshed, fashionable edge. Customized typeface, QSAM Show, takes inspiration from the museum’s structure, juxtaposing sharp angles with curved, delicate options to create a dynamic, contrasting font. Paired with NaN Serf & NaN Serf Sans for the physique textual content, “Every kind is formed like a brushstroke on canvas, whereas additionally drawing instantly from the museum’s distinctive column façade.”With a give attention to texture, the pictures used all through the rebrand options items from the museum’s assortment, highlighting the tales to be discovered throughout the artwork. “Introduced collectively, these particulars kind a constellation of views, inviting viewers to journey throughout eras, mediums, and emotional landscapes the place every portray turns into its personal intimate universe,” the case examine reads.All through the rebrand is an innate sense of rhythm – a gentle, serene stream created by slick movement design. Choosing clear transitions and quiet, practical navigation, the museum’s web site captures the identical sense of serenity discovered inside its partitions.Each day design information, evaluations, how-tos and extra, as picked by the editors.(Picture credit score: Quang San Artwork Museum/M — N Associates)For extra inspiring design from M — N Associates, try their lovely branding for this gorgeous fusion restaurant. For those who’re after extra rebrands, check out the Guggenheim’s fashionable masterpiece of a brand.
