Today Has Gains in Demo

NBC Information’ Right this moment remained within the No. 1 place within the Adults 25-54 demo for the week of August 4. This was the second week in a row that Right this moment held on to its prime place within the advertiser-coveted demo after briefly relinquishing the result in ABC Information’ Good Morning America.Along with that, Right this moment was the one broadcast to file a viewership enhance in both of the measured classes throughout the first week of August. It stretched its demo lead over GMA, which remained the most-watched morning present in whole viewers, to over 100,000 demo viewers.In response to live-plus-same-day knowledge from Nielsen, GMA averaged 2.547 million whole viewers and 434,000 viewers within the A25-54 demo for the week of August 4. In comparison with the earlier week, ABC Information’ morning present was down -5% in whole viewers and -8% within the demo. its efficiency to the identical week in 2024 (August 5), GMA was down by -5% in whole viewers and -10% within the demo. Right this moment completed in first place within the demo and was the No. 2 morning broadcast in whole viewers with 553,000 and a couple of.379 million viewers, respectively, for the just-concluded week. The published slid by -2% in whole viewers however rose by +3% within the demo in comparison with the earlier week—the one morning present with features in both of the measured classes. the way it carried out throughout the identical week in 2024, its remaining week in Paris, Right this moment was down by double-digits in whole viewers by -24% and the demo by -27%.CBS Mornings had 1.784 million whole viewers and 327,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was down -3% in whole viewers and -1% within the demo. Throughout the identical interval in 2024, CBS Mornings skilled an -8% decline in whole viewers and a -12% within the demo. ABC NBC CBS • Complete Viewers: 2,547,000 2,379,000   1,784,000 • A25-54: 434,000 553,000   327,000 Supply: The Nielsen Firm, NTI Complete Viewers, Adults 25-54 and Adults 18-49 Stay+SD Present Week (w/o 8/4/25), Earlier Week (w/o 8/5/25) and 12 months-In the past Week (w/o 8/5/24). Most Present Information Stream: 2024-2025 Season (9/23/24-8/10/25) and 2023-2024 Season (9/25/23-8/11/24). Starting 8/31/20, nationwide rankings additionally embody Out of Dwelling (OOH) viewing. Averages primarily based on common telecasts.