India should position weddings, MICE as niche tourism segment: Govt official | Travel

Kochi, India ought to give attention to selling weddings and MICE as a distinct segment tourism section quite than grouping it beneath normal tourism improvement, a senior Union Tourism Ministry official mentioned right here on Friday. India ought to place weddings, MICE as area of interest tourism section: Govt official Delivering the keynote deal with at what was claimed to be the nation’s first Marriage ceremony and MICE conclave, Extra Secretary and Director Basic of Tourism Suman Billa mentioned Kerala had sturdy potential to emerge as a number one venue on this class, in line with a authorities launch. He steered that the marriage and MICE section ought to ideally have separate microsites on the nation’s main tourism portals to convey its immense scope into sharper focus, the discharge mentioned. The three-day conclave, which started right here on Thursday night, is being organised by the Kerala Journey Mart Society in affiliation with the state tourism division. Billa mentioned Kerala stood to learn vastly from the sector’s development resulting from its inherent benefits. “The state has wonderful atmosphere and infrastructure, and the necessity of the hour is convergence by linking the dots to usher in a synergy,” he was quoted as saying. He claimed Kerala had a possible enterprise alternative price ₹1 lakh crore in marriage ceremony and MICE tourism. Billa additionally praised the state authorities’s choice to transcend typical tourism methods and diversify into marriage ceremony and MICE. Kerala’s green-friendly insurance policies and its extensively acclaimed Accountable Tourism mannequin have helped the state renew its status as a worldwide vacation spot, he mentioned. He additional mentioned the latest US imposition of steeper tariffs on India was unlikely to have an effect on its standing because the world’s fastest-growing main economic system. The summit has attracted over 675 consumers, together with 65 from overseas, representing nations such because the UAE, UK, USA, Germany, Australia, and Brazil. Seventy-five exhibition stalls have been arrange for sellers. This text was generated from an automatic information company feed with out modifications to textual content.