Wikipedia Hires Spin for Its Social Marketing Needs

Because it prepares to have fun its twenty fifth anniversary, Wikipedia employed social media company Spin to assist mark the event.Based on Marketing campaign, Spin shall be chargeable for creating social-first video and producing content material for Wikipedia. That is the primary time Wikipedia has employed a social media company for its branding and advertising functions.Wikipedia’s twenty fifth anniversary falls on Jan. 15, 2026, and up to now, its father or mother group, Wikimedia Basis, has not offered any particulars concerning the way it will have fun the event.It marked its twentieth anniversary in 2021 with a yearlong celebration, “20 Years Human,” which it described as “a nod to the people who make Wikipedia doable—together with common contributors, donors, and readers.”Because it prepares to have fun 25 years, Wikipedia is dealing with new technological threats, together with from synthetic intelligence, main a bunch of Wikipedia editors to kind WikiProject AI Cleanup. The venture is described as “a collaboration to fight the growing drawback of unsourced, poorly written, AI-generated content material on Wikipedia.”