Final month, Fujifilm grew to become the most recent producer to boost its costs within the U.S. in response to President Trump’s tariffs. Now the corporate has introduced {that a} second spherical of value will increase is coming on the finish of August. This follows the rise of the tariff on items from Japan from 10% to fifteen% earlier this month.
What occurred final month?
The U.S. Authorities’s first set of latest tariffs was launched in April 2025. This imposed a ten% tariff at the least on imports from many nations. Initially, customers within the U.S. didn’t see any adjustments to the costs. Nevertheless, this was as a result of there have been shares of merchandise that had been imported earlier than the tariffs got here into impact. From June onwards, digital camera producers had been compelled to boost costs within the U.S. as new imports arrived. Final month, Fujifilm was the final main digital camera model to announce a rise.
Now what?
Solely a few weeks later, Fujifilm has issued a warning that its costs are going to rise once more. In a press assertion, the corporate stated, “The worldwide market continues to current enterprise challenges, pushed by the unstable market circumstances going through producers, retailers, and customers alike. With these adjustments and the instability of {the marketplace}, now we have made the enterprise resolution to additional alter costs to accommodate these world adjustments. As we navigate the present market scenario, Fujifilm is doing all we are able to to work with our retailers and customers to climate this storm collectively. We respect your continued assist”.
What will likely be affected?
To this point, Fujifilm hasn’t stated which merchandise will likely be affected. Nevertheless, the value rises final month impacted the corporate’s vary of cameras and lenses. Some equipment and batteries additionally grew to become costlier. Fujifilm’s GFX100S II digital camera went up by 10% from $4,999.95 to $5,499.95. The X100VI noticed a fair larger 12.5% value hike from $1,599.95 to $1,799.95. Nevertheless, Fujifilm’s lenses skilled barely smaller value rises. The GF110mm f/2 went up by slightly below 9%, from $2,799 to $3,049.95. As well as, the GF45-100mm f/4 rose by 8% from $2,299 to $2,499.95.
What we predict
Fujifilm’s announcement of extra will increase solely weeks after the earlier spherical of value hikes is disappointing for customers within the U.S. The corporate has blamed circumstances within the world market. Nevertheless, it’s clear that the tariffs imposed by President Trump are the principle driving power behind the rising prices. Final month’s adjustments had been a delayed response to the ten% tariff from April, however this determine has now risen to fifteen%. Finally, producers can solely take up a few of the impression of the tariffs. But once more, customers within the U.S. will likely be paying greater than folks elsewhere on the planet. The one winner on this scenario is the US Treasury. When you had been contemplating a Fujifilm buy, you must make it earlier than the tip of this month to keep away from paying extra.
