Labubu is a luxurious monster toy, but it surely’s additionally on observe to be a billion-dollar enterprise.
This week, Labubu-maker Pop Mart launched its monetary outcomes for the primary half of 2025, giving the general public extra perception into simply how rabid the world is for this plush monster toy. Pop Mart’s Monsters sequence, which incorporates Labubu, generated round $670 million in income within the first half of the 12 months, placing it on observe to earn over $1 billion by the 12 months’s finish. That’s a 688% improve year-over-year, even eclipsing the gross sales of Mattel toys like Barbie and Sizzling Wheels.
Bought in a thriller “blind field” format, these toys — offered by Chinese language firm Pop Mart — blew up in recognition internationally when BLACKPINK member Lisa confessed her obsession with the ugly-cute creatures. Then, celebrities like Cher, Kim Kardashian, Paris Hilton, Marc Jacobs and others had been noticed with Labubu toys, which typically grasp off of their designer luggage as keychains.
These ten-year-old, mythologically-inspired characters have now develop into as in style an adjunct as a Telfar bag in 2020, they usually’re simply as exhausting to get your fingers on.
