Instagram has added a brand new characteristic that can allow Reels creators to successfully construct their very own collection, by way of varied Reels clips, by linking Reels to 1 one other in-stream.
As you’ll be able to see on this instance, through the use of the brand new “Hyperlink a reel” choice inside the composer, you’ll be able to join up a number of Reels into an ongoing set. It’s also possible to join older Reels by tapping the overflow menu and choosing the identical.
So now, in case you have a number of clips on the identical matter, and also you wish to lead your viewers by the sequence, you’ll be able to join them up inside the app, which can add a “Watch Half 2” (or no matter quantity within the sequence) to the underside of the clip.
Instagram says that it will allow expanded storytelling in short-format, whereas additionally giving creators one other means to arrange their content material, and information customers by associated clips.
Which, it’s additionally price noting, you’ll be able to already do on TikTok. TikTok provides simplified linking, in addition to its “Collection” choice that allows creators to construct a group of linked movies.
So like a variety of Instagram options, it’s not totally new, however it’s new to IG, and it’ll present extra purposeful connection between associated clips.
Instagram says that this has been a much-requested characteristic, and it may very well be a giant assist in driving ongoing engagement and viewership, and showcasing extra of your clips.
After all, you wish to make sure that your linked clips really do relate to one another, in any other case you might find yourself annoying your viewers by linking to unrelated content material. Nevertheless it’s a great choice, which may very well be a helpful addition to your Reels technique.
Instagram says that Reels linking is being rolled out to all customers from at this time.
