Spotify’s New Ads Celebrate Music’s Wildest Fan Rituals

Some Pitbull followers love to decorate just like the Miami rapper, donning sun shades, fits, and bald caps. Others draw goatees on their chins to imitate his distinct look.Spotify honors these and different rituals of diehard followers within the newest chapter of its “Fan Life” marketing campaign, which debuted in April. For this installment, the streamer is increasing upon the vivid pictures of the unique adverts with movies that dive into the real-life fandoms of Pitbull, Unhealthy Bunny, Charli XCX, Lil Uzi Vert, Rezz, Sleep Token, and Megan Moroney.Each fan has alternative ways of displaying their dedication. The Pitbull advert, for instance, exhibits a gaggle of concertgoers on a bus, fastidiously placing the ending touches on their matching uniforms.In one other spot, a younger Unhealthy Bunny fan delicately twirls his abuela as they dance collectively in a crowded kitchen, as others look on and applaud. In the meantime, a few Charli XCX devotees experience a motorbike by means of a neighborhood after a particularly late night time out. They’re laughing hysterically, with one holding a handful of pink balloons.  The adverts, created by Spotify’s in-house workforce, will seem on social, billboards, and subway stations within the U.S., Canada, U.Okay., France, Brazil, Mexico, Australia, Germany, Italy, Spain, and Colombia.Different spots depict crowds sporting Rezz’s trademark HypnoGoggles; younger girls belting out lyrics to Megan Maroney’s “Tennessee Orange;” and Younger Sleep Token followers spray-painting garden flamingos black in honor of the mysterious English metallic band. “Fan Life” may even highlight the followers of native artists revered by regional audiences, together with Aitana (Spain), La Mano 1.9 (France), Nina Chuba (Germany), Sabino (Mexico), Pabllo Vittar (Brazil), and PinkPantheress (U.Okay.).