Cracker Barrel apologizes for new logo but says it is sticking with change | US news

The US restaurant chain Cracker Barrel has apologized to followers who have been angered when it introduced a brand new brand not too long ago – however it’s sticking with the change.“If the previous couple of days have proven us something, it’s how deeply folks care about Cracker Barrel. We’re actually grateful in your heartfelt voices,” the corporate stated Monday in an announcement on its web site. “You’ve additionally proven us that we might have accomplished a greater job sharing who we’re and who we’ll at all times be.”Cracker Barrel had taken warmth in current days when it introduced a simplified brand that includes solely the chain’s identify. Gone was the image of an older man in overalls leaning in opposition to a barrel. The phrases “Previous Nation Retailer” have been additionally eliminated.The change was a part of a wider rebrand, which has seen Cracker Barrel replace its cluttered, antique-filled eating places with lighter paint and trendy furnishings.Many on social media, together with Donald Trump Jr, criticized the brand new brand, with some threatening to boycott except it was modified again. Sensing a gap, the rival chain Steak n’ Shake known as the brand new brand “an affordable effort to realize the approval of development seekers”.“Heritage is what acquired Cracker Barrel this far, and now the CEO needs to only scrape all of it away,” Steak n’ Shake stated in an announcement on X.Cracker Barrel shares have dropped greater than 10% because the new brand was launched on 18 August.On Monday, the Lebanon, Tennessee-based firm emphasised that many issues about Cracker Barrel gained’t change, together with the rocking chairs on its entrance porches in addition to the classic Americana and antiques scattered all through its eating places.Cracker Barrel additionally stated it’s going to proceed to honor Uncle Herschel – the older man within the former brand, who represents the uncle of Cracker Barrel’s founder – on its menu and on gadgets bought in its shops.The outdated Cracker Barrel Previous Nation Retailer brand. {Photograph}: Gregory Walton/AFP/Getty ImagesBut Cracker Barrel stated it additionally needs to be sure that the enterprise stays recent and attracts a brand new era of shoppers.“Which means displaying up on new platforms and in new methods, however at all times with our heritage on the coronary heart,” the corporate stated in an announcement.The corporate stated it’s going to additionally preserve testing, studying and listening to its staff and prospects.Cracker Barrel shares fell lower than 1% to shut at $54.26 a share Monday.