To me, smartphone model Nothing has at all times stood out as a slick outsider – the proper different to these proof against the Apple vs Android rivalry – so it got here as a shock to me when it was lately within the throes of controversy. It seems the model was caught utilizing inventory images to advertise its Cellphone 3 digicam, and a few followers had been understandably dissapointed.Whereas Nothing makes a number of the greatest digicam telephones for these on a price range, selling their capabilities with inventory imagery clearly left some followers feeling deceived. Whereas the model has acknowledged the fault, it comes as a stark reminder to examine your work and personal your errors.Re the Cellphone (3) stay demo items (LDU) in some shops utilizing inventory imagery – let me clarify. An preliminary model of the LDU must be submitted with placeholders round 4 months earlier than launch, to be applied and examined as we ramp up in the direction of mass manufacturing. As soon as we enter mass…August 27, 2025The controversial inventory images in query appeared alongside demo items of the newest Cellphone 3. In a press release through X, Nothing co-founder Akis Evangelidis claimed that the photographs had been alleged to be momentary placeholders, however by an “unlucky oversight”, they weren’t modified in time.
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Evangelidis continues, “We’re actively rectifying this and dealing with our promoters to make sure all LDUs mirror the newest model,” and claims, “We’re additionally investigating internally to ensure such a problem doesn’t occur once more.”
(Picture credit score: Future / Nothing)Traditionally, Nothing has championed transparency, showcasing images from the neighborhood quite than professionally shot pictures. Its candid and measured response to the state of affairs proves that the model is keen to confess to its errors and, extra importantly, develop from them – a hopeful signal that it’ll proceed to evolve in the appropriate route.For extra Nothing information, try our preliminary response to the Nothing Cellphone 3 or check out our Nothing Headphone (1) evaluate.Each day design information, evaluations, how-tos and extra, as picked by the editors.
