September marks Blood Most cancers Consciousness Month, and to honour the event, the Leukemia & Lymphoma Society has debuted its new identification. Rebranding to Blood Most cancers United, the organisation reestablishes itself as a beacon for its group with a refreshed look that indicators a refined but approachable new period.The most effective rebrands are sometimes outlined by a way of function, one thing that Blood Most cancers United’s new identification embodies. With its new identify and inclusive identification, the rebrand options future-proof design with authenticity, unity and keenness at its core.Led by international branding company JKR, Blood Most cancers United’s rebrand centres round inclusivity. Discovering that its outdated identification was exclusionary to wider blood most cancers varieties, the renaming was an enormous step in representing the group and growing model consciousness.
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“Model is the thread that connects each a part of an organisation collectively and reveals what it stands for,” says Tosh Corridor, international chief artistic officer at JKR. “For Blood Most cancers United, that meant making a model united for all. That spirit now runs by way of every part, from the identify to the design methods to the behaviours, constructing unity for the work it does and, most significantly, talking to everybody touched by blood most cancers.”
(Picture credit score: JKR/Blood Most cancers United)On the centre of the visible identification is a straightforward but placing blood droplet motif. Formed from the ‘U’ in ‘United’, the design is scalable and common, reflecting the organisation’s dedication to all varieties of blood most cancers. Paired with a refined voice “rooted in actual tales that create significant connections,” the “clear and compassionate” tone provides the identification a distinctly human attraction.Typography is saved easy and accessible, with the customized font, BC United Sans, giving the identification a clear aesthetic. The unified identification will seem throughout all touchpoints, from digital channels to occasions, creating a robust cohesion that embodies authority with out feeling medical or austere.“We got down to create a model that displays the complete scope of blood most cancers and ensures each particular person feels seen and supported, whether or not newly identified, navigating survivorship, or caring for a liked one,” says Lynn Godfrey, chief expertise officer at Blood Most cancers United. “We consider Blood Most cancers United does simply that, and we’ve already had individuals inform us the change helped them see blood most cancers extra broadly and made them really feel actually understood.”Day by day design information, evaluations, how-tos and extra, as picked by the editors.
(Picture credit score: JKR/Blood Most cancers United)For extra branding inspiration, check out JKR’s daring new branding for Walmart. In case you missed it, verify our interview with JKR’s government artistic administrators on how one can construct a standout model in 2025.
