Google will swap to a month-to-month launch cycle for the Google Adverts API launch schedule. This can lead to extra frequent releases, with extra updates extra typically. This new launch schedule begins in 2026.
The brand new schedule. The brand new schedule could have three to 4 main releases and a number of other minor releases. That is the brand new schedule:
VersionPlanned Launch Sort*Projected launch*Projected sundown*V23MajorJanuary 2026February 2027V23_1MinorFebruary 2026February 2027V23_2MinorMarch 25, 2026February 2027V24MajorApril 2026May 2027V24_1MinorMay 2026May 2027V24_2MinorJune 2026May 2027V25MajorJuly 2026August 2027V25_1MinorAugust 2026August 2027V25_2MinorSeptember 2026August 2027V26MajorOctober 2026November 2027V26_1 **MinorNovember 2026November 2027
What Google stated. Here’s what Google wrote:
We’ll enhance the variety of main releases from 3 per yr to 4 per yr. The remaining releases shall be minor releases, solely including incremental new non-breaking options. We have now additionally adjusted the sundown schedules to keep away from further model migrations that may burden the API builders. Every main launch will now be out there for one yr after the discharge.
With the brand new timeline, the tentative launch schedule for 2026 shall be as proven within the following desk. Please take into account that these dates are solely estimates and could also be adjusted going ahead. Moreover, releases could also be added, eliminated, or switched between main and minor variations.
Sundown schedule. Google additionally its tentative sundown schedule for 2026:
VersionProjected sundown*V19February 2026V20June 2026V21August 2026V22October 2026
Why we care. If you happen to use the Google Adverts API inside your individual customized software program or in a third-party software program utility, you possibly can anticipate to have entry to extra options and modifications extra steadily.
This may increasingly make it easier to handle your campaigns in additional methods in 2026.
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming workforce for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM matters.In 2019, Barry was awarded the Excellent Neighborhood Providers Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Persona Of The 12 months,” you possibly can be taught extra over right here and in 2023 he was listed as a prime 50 most influential PPCer by Advertising O’Clock.Barry could be adopted on X right here and you may be taught extra about Barry Schwartz over right here or on his private web site.
