Amazon VP of Global Video Advertising Krishan Bhatia Exits

Amazon’s vp of worldwide video promoting, Krishan Bhatia, is leaving the corporate, in response to Amazon.The corporate mentioned in a press release, “Krishan Bhatia has made the choice to depart Amazon. We’re grateful for his contributions to the Amazon Adverts group, and we want him nicely in his future endeavors.”An Amazon spokesperson declined to remark additional relating to particulars of Bhatia’s final day and whether or not Amazon had a alternative lined up.A veteran of NBCUniversal, Bhatia had solely been at Amazon since April 2024, taking up an expansive, newly-created function that included Prime Video adverts technique, go-to-market, and gross sales, ADWEEK reported on the time.Over the previous 12 months, Amazon has expanded on its video advert codecs, introducing new shoppable advert codecs in Might 2024 and touting their success with purchasers like Duracell. The corporate additionally expanded its Store the Present format this April throughout extra content material on Prime. In its most up-to-date upfront, Amazon touted a scaled-up stay sports activities providing, the place the NBA helped present incremental quantity development.Bhatia is a longtime TV exec, who had been at Comcast since 2005 and matriculated to NBCU in 2011 after it was acquired by the web service supplier. In 2021, then-NBCU adverts chief Linda Yaccarino promoted Bhatia, who served as NBCUniversal’s president and chief enterprise officer, world promoting and partnerships, earlier than transferring to Amazon in 2024.