Rosé from Blackpink simply secured a large win for Okay-pop.The New Zealand and South Korean singer received the “Tune of the Yr” award on the 2025 MTV Video Music Awards on Sunday, for her tune “APT” with Bruno Mars.”APT,” the lead single from Rosé’s debut album in 2024, “Rosie,” grew to become successful for its catchy tune and playful lyrics a couple of Korean ingesting recreation. It spent 15 weeks on the high of the Billboard World excluding the US chart.That is the primary time a Okay-pop tune has received within the VMAs class. Earlier recipients of the award have been Sabrina Carpenter for her 2024 tune “Espresso” and Olivia Rodrigo for her 2021 tune “Driver’s License.”Rosé, whose actual title is Roseanne Park, was visibly emotional when she accepted the award. Via tears, she thanked Mars, whom she referred to as her “absolute idol,” for believing in her and serving to her by means of the collaboration.”I dedicate this award to my 16-year-old self, who dreamed, and to all those that have watched me develop into the artist that I’m in the present day, and positioned their goals in me to make this variation,” she mentioned in her acceptance speech.”And now I imagine there isn’t a imposter on this planet, when MTV has given me this award right here on the VMAs,” she mentioned, to cheers from the viewers. She additionally thanked her fellow Blackpink members, Jennie, Lisa, and Jisoo.Rosé wore a shimmery butter yellow gown for the event, accessorized with a tennis bracelet and dangly earrings.
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In December, throughout its first week of launch, “Rosie” bought 102,000 equal album items and 70,000 albums, Billboard reported.The singer’s VMA win comes as Okay-pop is having a cultural second within the West. Okay-pop artist Felix Lee from boy band Stray Youngsters walked the runway for LVMH in March as its model ambassador.The boy band Seventeen can be making inroads into the US, with a brand new tour and solo collaboration tracks from members like Joshua Hong. Different group members, together with the band’s chief S.Coups and rapper Mingyu, have additionally been acknowledged in trend, touchdown collaborations with manufacturers like Calvin Klein and Hugo Boss.And one of many greatest Gen Z-favorite acts of the second is Katseye, a woman group managed by Seoul-based Hybe Leisure.Rosé is on Blackpink’s “Deadline” world tour, with over 30 stops in Asia, North America, and Europe.Representatives for YG Leisure didn’t reply to a request for remark from Enterprise Insider.
