Video is the place it’s at on LinkedIn, with video watch time within the app rising 36% year-over-year, whereas video posts are additionally now shared 20x greater than another content material sort.
In case you’re severe about maximizing your LinkedIn efficiency, video must be part of your technique, and this week, LinkedIn has shared some new tips about the best way to take advantage of video posts, with a spread of utilization stats, measurement pointers and case research examples.
You possibly can obtain LinkedIn’s 17-page “B2B Marketer’s Information: Easy methods to Construct Your Model with Video” for your self right here (through electronic mail sign-up), however on this put up, we’ll check out a number of the key notes.
First off, LinkedIn outlines the rising alternative for video content material within the app:
As you may see, LinkedIn has lined off on the utilization notes that I referred to within the intro above, whereas short-form video can be on the rise, and LinkedIn video advertisements are seeing a heap extra engagement.
And for B2B entrepreneurs particularly, LinkedIn has much more engagement stats:
So once more, it’s fairly clear why you ought to be trying to embody video content material in your LinkedIn strategy, based mostly on pure engagement information alone.
So how will you go about making finest use of video within the app?
LinkedIn has shared a spread of notes and tips on the “how” facet:
LinkedIn’s eager to encourage genuine, informative video content material, which may be simply captured in your telephone, and uploaded to the app. LinkedIn says that any such content material performs nicely as a result of it stops customers as they scroll, and gives a human perspective on an expert matter. That may be a useful connector that helps you construct curiosity and belief through its video choices.
LinkedIn has additionally included overviews of its numerous video advertisements choices (and when it’s best to use them), in addition to case research, and an inventory of third-party platforms by way of which you’ll be able to create and add video to the app.
Price noting too that LinkedIn not too long ago introduced a brand new integration with CapCut for this function, which might assist you to create extra standout, partaking video promotions.
However once more, LinkedIn can be preaching authenticity, with uncooked, actual video uploads, which it says are resonating, significantly with youthful customers.
Some key notes, which might contribute to your LinkedIn video technique.
You possibly can obtain LinkedIn’s “B2B Marketer’s Information: Easy methods to Construct Your Model with Video” right here.
