Regardless of ChatGPT’s explosive development, almost all of its customers additionally flip to Google, per new Similarweb knowledge shared by search engine optimisation marketing consultant Brodie Clark. In August:
95.3% of ChatGPT customers visited Google,
14.3% of Google customers visited ChatGPT.
Sure, and… Worldwide search engine optimisation skilled Aleyda Solis added further SimilarWeb knowledge from August in an X put up:
ChatGPT had 5.8 billion visits in comparison with Google’s 83.8 billion visits.
Why we care. ChatGPT and AI search is booming, however Google remains to be the default start line for search. Conventional search engine utilization is at 95%, based on knowledge from Datos and SparkToro; and heavy AI customers are nonetheless cross-checking with Google, based on a Nielsen Norman Group examine.
Give attention to channels that matter most. Clark referenced experiences that ChatGPT referral site visitors is declining and Bing is definitely sending extra site visitors for some websites. That is a type of circumstances the place outcomes might fluctuate, so test your analytics.
Search Engine Land’s ChatGPT referral site visitors is most actually not dipping. In actual fact, it surged 1,233.5% in August and drove extra site visitors than Bing.
That stated, Google natural search despatched 37x extra referral site visitors than ChatGPT to Search Engine Land.
Backside line. AI instruments are rising quick and can proceed to take action for the foreseeable future. However Google remains to be the site visitors heavyweight. As Solis put it:
“LLMs are increasing and evolving (not killing) search as a discovery/advertising and marketing channel.”
And as Clark put it:
“There’s little doubt that ChatGPT is constant to develop at a speedy charge. This overlap knowledge reveals that whereas the expansion continues, customers hold returning to Google regardless of ChatGPT being a Search different.”
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Danny Goodwin is Editorial Director of Search Engine Land & Search Advertising and marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the newest search advertising and marketing information, he manages Search Engine Land’s SME (Topic Matter Professional) program. He additionally helps program U.S. SMX occasions. Goodwin has been enhancing and writing concerning the newest developments and tendencies in search and digital advertising and marketing since 2007. He beforehand was Govt Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
