Dominating Google’s first web page doesn’t imply you’ll be talked about in ChatGPT. A brand new examine carried out by Chatoptic of 15 manufacturers throughout 5 classes discovered virtually no correlation between search engine marketing power and visibility in AI solutions.
Why we care. Many SEOs have argued that search engine marketing success will carry over to generative AI platforms like ChatGPT and that search engine marketing techniques are sufficient. This examine means that GEO requires its personal playbook. search engine marketing alone isn’t sufficient to safe mentions in AI solutions.
By the numbers. Manufacturers rating on Google’s first web page had been talked about in ChatGPT simply 62% of the time.
0.034 correlation: Even when manufacturers appeared in each, their Google rank barely predicted their ChatGPT place.
+1% increase: Turning on shopping in ChatGPT elevated alignment with Google by simply 1%.
Excessive overlap: Coursera (86–87%) and GoDaddy (83%).
Low overlap: Hostinger (32–34%) and edX (47–48%).
By class: On-line programs aligned probably the most (65%); resort reserving the least (58%).
Intent didn’t matter: Exploratory, feature-based, and brand-seeking queries all hovered at ~61%-63% overlap.
Backside line. Search and AI aren’t utterly interchangeable. Successful in Google doesn’t assure visibility in ChatGPT – and that hole is the place GEO is taking form.
The examine. search engine marketing ≠ GEO: Solely 62% Overlap Between Google Rating and ChatGPT Visibility (Examine)
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Danny Goodwin is Editorial Director of Search Engine Land & Search Advertising and marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the newest search advertising information, he manages Search Engine Land’s SME (Topic Matter Professional) program. He additionally helps program U.S. SMX occasions. Goodwin has been enhancing and writing concerning the newest developments and tendencies in search and digital advertising since 2007. He beforehand was Govt Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
