Nielsen and Warner Bros. Discovery Sign Multi-Year Deal

Right this moment, Nielsen and Warner Bros. Discovery (WBD) introduced a brand new multi-year measurement deal, masking measurement for all of WBD platforms. This new deal expands the partnership between the 2 firms because the media conglomerate positive aspects key massive information and superior viewers capabilities.WBD will proceed to make use of Nielsen’s massive information + panel providing as forex for its advert gross sales transactions, together with its upfronts and past. It’ll additionally tackle new companies in 2026, tapping into the measurement firm’s superior viewers capabilities.“From streaming to linear and reside to on demand, we give Warner Bros. Discovery the information they should develop their enterprise,” Nielsen CEO Karthik Rao mentioned in a press release. “We’re thrilled to increase our partnership in order that we will ship correct information for Warner Bros. Discovery and our mutual promoting shoppers.”WBD’s advert gross sales leaders beforehand advised ADWEEK that the firm is measurement-agnostic, assembly shoppers on no matter forex they need to transact in. In a press release, David Porter, head of advert gross sales information, insights, and analysis at Warner Bros. Discovery, famous the corporate’s precedence is offering shoppers with dependable instruments and insights to maximise their marketing campaign effectiveness.“Because the trade continues to speed up forex innovation and optionality throughout {the marketplace}, Nielsen’s strong measurement capabilities will ship our companions smarter information and options to raised seize efficiency and viewership throughout all screens, additional optimizing the influence of their advert spend and stock,” Porter mentioned.Nielsen’s massive information + panel nationwide TV measurement combines the agency’s panel measurement with information from cable, satellite tv for pc set-top packing containers, and sensible TVs throughout 45 million households and 75 million gadgets. Earlier this 12 months, the Media Ranking Council (MRC) introduced that it was accrediting Nielsen’s providing for nationwide TV measurement, marking the primary time the group had accredited a hybrid panel/big-data product that’s inclusive of person-level estimates. Though Nielsen’s panel + massive information product skilled consistency points in its first 12 months as Nielsen’s formally endorsed forex, a number of patrons beforehand advised ADWEEK, the corporate stays the market chief in forex and measurement.