At IBC 2025, MASV introduced updates that redefine what a contemporary giant file switch and orchestration platform ought to ship. The brand new options enhance velocity, reliability, safety and ease of use in order that prospects and companions can transfer and monetize their content material with higher effectivity and management.
What’s MASV?
MASV is a cloud-based giant file switch platform. It’s designed to orchestrate and safe file motion around the globe for cloud-based, on-premises and hybrid workflows. MASV was additionally named an IDC Innovator within the IDC Innovators: Media and Leisure, 2025 report. This recognised the platform’s impression on fashionable media workflows throughout a number of industries, from post-production and stay broadcast to inventive businesses, AI, geospatial and healthcare.
MASV Categorical with Storage Gateway
The newest MASV product updates improve your workflow effectivity and provide you with sooner entry to your information. MASV Categorical transfers information whereas the add remains to be in progress. This delivers close to real-time availability of particular person information and minimizes the wait time on switch completion. At IBC, MASV can also be previewing new Categorical options, together with help by the MASV Desktop App and MASV Agent and the flexibility to ship to on-premises and cloud-based storage units equivalent to Amazon EBS and FSx.
Now, now you can benefit from zipless downloads for a sooner, extra versatile consumer expertise, which preserves folder constructions.
MASV Automation
MASV’s new administration and automation instruments streamline your workflows whereas offering higher reliability and management. They embody sensible, automated routing with customized metadata. Because of this, you possibly can dynamically route transfers to a number of locations utilizing metadata collected in a MASV Portal’s Customized Kind. This additionally eliminates the necessity for handbook file motion post-transfer.
MASV Ecosystem
MASV’s API-first structure means you could combine MASV shortly and simply. Now you can ingest, switch, and offload information immediately from the purposes you already use. This protects time by integrating giant file transfers seamlessly into your current inventive workflows. Directors for Enterprise prospects may also create and handle their very own API keys, while not having to contain the workforce proprietor for each request. As well as, MASV has upcoming integrations with FilmLight, The Insurgent Fleet, SGO, Iconik, OWC, Qumulo and Think about Merchandise.
MASV Safe
MASV is setting a brand new normal for safety and compliance with enhanced monitoring and entry controls. You’ll have extra flexibility when managing entry to your Amazon S3 storage. This contains the choice to decide on between IAM role-based or key-based entry strategies. The introduction of the Package deal Exercise Feed additionally signifies that workforce homeowners and admins can now monitor all package deal exercise in a single central location.
Additionally, admins can now require customers to authenticate with SSO/SAML earlier than accessing a MASV obtain hyperlink, offering a brand new layer of consumer entry management.
What we predict
Because the inventive world more and more strikes to cloud-based methods of working, the necessity to transfer and share content material securely and shortly turns into ever extra essential. MASV is a perfect resolution for creators and enterprise prospects utilizing cloud and hybrid workflows. It delivers velocity and reliability whereas additionally being easy to make use of and simple to combine along with your current programs. MASV is aimed toward bigger organizations and priced accordingly. Nevertheless, you can even benefit from its Starter entry, which is free and provides you as much as 15GB of transfers.
Availability
MASV might be demonstrating the platform’s new options and updates at IBC 2025 on Stand 1.B01.
