On this episode, host Steve Fretzin and lawyer coach Phyllis Sisenwine focus on the artwork of constructing a authorized follow by way of intentional networking, relationship-building, and good enterprise growth methods.
Phyllis shares her many years of expertise serving to legal professionals and professionals join extra meaningfully, handle their time, and switch introductions into actual alternatives.
Learn how to Make Introductions That Matter
Phyllis and Steve dive into the significance of context when making introductions. It’s not sufficient to easily discuss with somebody since you like them—there must be a transparent enterprise purpose.
Phyllis explains that you need to assist your contacts introduce you in a manner that highlights your worth and relevance to the particular person you wish to meet.
“We’ve got to assist that particular person introduce us in the way in which we wish to be launched to the sort of individual that we wish to work with.”
By sharing a brief, compelling story about your journey and the outcomes you ship, you make it simpler for others to advocate for you.
The Solely Factor That Issues in Getting Conferences
The dialog highlights that folks take conferences for enterprise causes, not simply due to private rapport.
Steve and Phyllis focus on the facility of getting your advocates repeat again the story of why a gathering with you is effective.
This ensures the introduction is about up for fulfillment and that each events perceive the profit.
Mastering Referrals and Observe-Up
Phyllis emphasizes the significance of follow-up and accountability in enterprise growth. Whenever you’re copied on an introduction, you possibly can see if the opposite particular person responds. If not, it’s a possibility to succeed in out and have a candid dialog along with your consumer or contact.
She additionally cautions that referrals can go “darkish” if not arrange correctly: “If it wasn’t arrange correctly, if it wasn’t teed up fantastically for me or for another person, there could possibly be a chasing recreation there. It may go darkish actual quick and it may waste our time.”
Need extra from Phyllis Sisenwine?
Get to know her work and insights right here.
Catch the total podcast episode right here.
And when you’re severe about rising your follow, don’t miss my new e-book, now on Amazon. Test it out right here.
Steve Fretzin is a bestselling writer, host of the “Be That Lawyer” podcast, and enterprise growth coach solely for attorneys. Steve has dedicated his profession to serving to legal professionals be taught key progress abilities not at present taught in legislation college. His purchasers quickly turn out to be high rainmakers and credit score Steve’s program and training for his or her success. He may be reached immediately by e mail at [email protected]. Or you possibly can simply discover him on his web site at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin.
