Bradley Cooper Has Beef With Uber Eats’ Big Football Conspiracy

Some conspiracies by no means die, and Uber Eats needs to maintain its personal alive for not less than one other NFL season.There’s only one downside: actor and diehard soccer fan Bradley Cooper is set to debunk the model’s wild concept that the game was invented to promote meals. Cooper is on a mission to set the file straight, as a result of he thinks the conspiracy overshadowed his beloved Philadelphia Eagles’ victory at Tremendous Bowl 59.The actor’s beef with Uber Eats, the official supply companion of the NFL, involves life in a brand new marketing campaign for the beginning of soccer season. Created by Particular US, the advert will debut on Sept. 14 in the course of the NFL’s Sunday Night time Soccer. The saga started in 2024, when Uber Eats and actor Matthew McConaughey first planted the speculation that all the recreation of soccer and the NFL had been an elaborate scheme to promote extra meals to hungry followers. The outlandish concept captured individuals’s consideration—a lot so, that Uber Eats introduced it to an even bigger stage at this 12 months’s Tremendous Bowl. In its fifth consecutive Huge Recreation advert, the model and McConaughey delved into soccer’s historical past, uncovering the covert hyperlink between the sport and the culinary world. Celebrities together with Kevin Bacon, Martha Stewart, and Charli XCX made cameos.ADWEEK named it considered one of 2025’s Greatest Tremendous Bowl Adverts.However the case isn’t closed, and Uber Eats enlisted Cooper, a passionate Eagles fan, to defend soccer’s legacy. “Final season was all about seeding the conspiracy. This 12 months we wished to permit soccer the chance to defend itself,” Georgie Jeffreys, Uber Eats’ head of selling for North America, instructed ADWEEK. “Bradley Cooper is the right man to defend the game’s honor and problem the speculation, all whereas bringing the identical humor and power that followers love.”Within the advert, Cooper goes on a rant debunking Uber’s conspiracy concept, earlier than urging league officers to publicly deny it. The A-list lineup consists of NFL stars Baker Mayfield, Troy Aikman, and Jerry Rice.Together with the advert, Uber Eats will supply recreation day offers that can dwell on a devoted hub in its app.Successful over fansTo evolve the thought, Uber Eats and Particular US determined to point out followers “each side of this ridiculous conspiracy,” stated David Horton, the company’s companion and chief inventive officer.“After the Eagles received the Tremendous Bowl (and allegedly offered essentially the most wings in NFL historical past), we beloved giving Bradley Cooper the duty of defending his birds and soccer at massive,” Horton stated. Thus far, the conspiracy marketing campaign has been a “huge win” for Uber Eats, as a result of it “bolstered our place as a go-to for meals supply with loyal and new audiences and gave us the inventive runway to lean even additional into tongue-in-cheek storytelling,” Jeffreys stated.It’s additionally helped hyperlink Uber Eats extra carefully to tradition, she added. “Our objective is to attach with shoppers in a means that feels entertaining, related, and unmistakably Uber Eats,” Jeffreys stated. “This ties on to our technique of participating shoppers within the moments that matter, utilizing distinctive creativity and humor to make an affect, whereas reinforcing Uber Eats’ relevance in each particular events and on a regular basis meals moments.”