A majority of Individuals are utilizing AI in day by day life – 87% learn AI summaries in search, and 84% flip to AI for procuring. That’s in line with new survey information shared solely with Search Engine Land by digital advertising and marketing agency Centerfield.
By the numbers:
87% of U.S. adults learn AI-generated summaries in search outcomes.
50% say they learn the abstract however then look for more information elsewhere.
41% learn after which click on on a supply hyperlink; 34% cease on the abstract alone.
89% of adults report utilizing AI instruments or chatbots.
84% have used AI of their procuring journey — throughout all generations.
How customers use AI:
Getting solutions to product questions (46%)
Evaluating merchandise or manufacturers (35%)
Getting product suggestions (35%)
Summarizing buyer evaluations (29%)
Discovering one of the best costs or offers (29%)
Why we care. AI instruments are reshaping how folks analysis and make buy selections. Which means model visibility in AI summaries and solutions isn’t non-compulsory – it’s the place shoppers are already paying consideration.
Backside line. Customers are transferring quick, so entrepreneurs should sustain. AI adoption goes mainstream amongst customers, however most manufacturers are nonetheless determining methods to optimize for the AI-driven way forward for search. And lots of are unprepared for GEO.
Concerning the survey: The Centerfield Gen-AI Shopper Survey was a web-based ballot of 4,604 U.S. adults performed in July 2025, with a ±1.5% margin of error on the 95% confidence degree. The pattern was nationally consultant by age, intercourse, ethnicity, earnings, and housing, following U.S. Census benchmarks.
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Danny Goodwin is Editorial Director of Search Engine Land & Search Advertising Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the newest search advertising and marketing information, he manages Search Engine Land’s SME (Topic Matter Professional) program. He additionally helps program U.S. SMX occasions. Goodwin has been enhancing and writing concerning the newest developments and tendencies in search and digital advertising and marketing since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
