AB InBev and Netflix Ink Global Deal to Bring Beer to Screens—and Much More

Beer is about to get a starring position on Netflix. Anheuser-Busch InBev (AB InBev) has signed a multi-year international partnership with Netflix that can combine manufacturers like Bud Gentle and Stella Artois in and across the streamer’s reveals, from British thriller The Gents to South Korea’s Culinary Class Wars.The collaboration will lengthen off-screen, the place Netflix’s promos will characteristic on limited-run beer packs. The 2 corporations will share the stage at reside occasions too, together with the NFL’s Christmas Day video games.The phrases of the deal weren’t disclosed. Nonetheless, it additionally contains parts resembling sponsorship and digital promotions, offering AB InBev with a recent approach to attain audiences who’re more and more immune to conventional promoting.