Google Adverts rolled out a beta function that lets app entrepreneurs apply Seasonality Changes to Good Bidding, giving advertisers extra management throughout brief, high-impact occasions like flash gross sales or product launches.
Why we care. App campaigns usually see sharp conversion swings throughout promotions, however Good Bidding sometimes learns reactively. This beta offers them the flexibility to proactively enhance bids throughout predictable conversion spikes, making certain they seize most worth from short-term promotions and keep away from leaving income on the desk.
The way it works:
Works throughout all App marketing campaign bid methods.
Greatest for brief, intense intervals (1–7 days).
Not meant for minor fluctuations (Good Bidding already accounts for these).
Backside line. Advertisers now have a lever to stop missed alternatives throughout vital promotional home windows, making Good Bidding extra predictable when the stakes are highest.
First seen. This was introduced by Qais Haddad, senior app progress supervisor at Google, on LinkedIn.
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Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra. In 2008, Anu’s profession began with delivering digital advertising campaigns (largely however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments via inspiring management each on company, shopper and advertising tech aspect. Exterior modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell and host of weekly podcast PPC Dwell The Podcast.
She can be a global speaker with a few of the levels she has introduced on being SMX (US, UK, Munich, Berlin), Associates of Search (Amsterdam, NL), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna, IT) and extra.
