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    Home»Monetization»Databricks will bake OpenAI models into its products in $100M bet to spur enterprise adoption
    Monetization

    Databricks will bake OpenAI models into its products in $100M bet to spur enterprise adoption

    onlyplanz_80y6mtBy onlyplanz_80y6mtSeptember 25, 2025No Comments2 Mins Read
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    Databricks mentioned on Thursday that it’s incorporating OpenAI’s fashions, together with GPT-5, into its information platform in addition to its AI product, Agent Bricks, as a part of a $100 million multi-year deal that bets on the AI firm’s capability to usher in enterprise clients.

    The deal highlights the accelerating race to carry generative AI into the enterprise stack, as firms foresee demand for AI instruments that may faucet into company information securely.

    Agent Bricks lets organizations construct AI apps and brokers on prime of their enterprise information utilizing a variety of AI fashions. OpenAI’s newest fashions at the moment are a part of that menu — accessible in SQL or by way of API — and GPT-5 is being supplied as a flagship mannequin for Databricks clients.  

    The information comes almost two months after Databricks added OpenAI’s open-weight fashions, gpt-oss 20B and gpt-oss 120B, to the platform. Agent Bricks can now measure how precisely the completely different fashions carry out on particular duties and fine-tunes accordingly to supply extra tailor-made outcomes.

    “Our partnership with Databricks brings our most superior fashions to the place safe enterprise information already lives, making it simpler for companies to experiment, deploy, and scale AI brokers with actual impression,” Brad Lightcap, chief working officer of OpenAI, mentioned in a press release.  

    With this deal, Databricks is betting that enterprise clients will flock to OpenAI’s fashions. Below the phrases, the corporate is on the hook to pay a minimal of $100 million to OpenAI whether or not or not the AI agency’s fashions generate that a lot in income over the lifetime of the deal.

    Neither firm disclosed how lengthy the settlement will run. If income finally ends up exceeding $100 million, OpenAI will earn extra, but when it falls quick, Databricks should pay the complete quantity anyway. For Databricks, it means potential draw back danger; for OpenAI, it means predictable earnings at a time when the corporate is attempting to quickly construct out extra information facilities.  

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    The deal is just like the one Databricks reached with Anthropic earlier this yr, setting a income goal of $100 million over 5 years.

    A Databricks spokesperson instructed TechCrunch that the agency has already seen overwhelming demand from clients, together with Mastercard, for native entry to OpenAI’s fashions on the platform.

    100m Adoption bake bet Databricks enterprise models OpenAI Products Spur
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