ChatGPT now processes 66 million “search-like” prompts per day, whereas Google nonetheless processes about 14 billion searches every day – roughly 210 instances extra. That’s the newest AI search actuality examine, by way of Rand Fishkin, CEO and co-founder of SparkToro.
By the numbers. Google processes ~210x extra searches than ChatGPT. Even DuckDuckGo outpaces ChatGPT in referrals, per estimates.
OpenAI CEO Sam Altman stated ChatGPT dealt with 1 billion prompts per day in December. By July, that quantity was 2.5 billion prompts.
A lot of that development comes from API calls (companies plugging GPT into merchandise).
A Harvard/OpenAI examine discovered 21.3% of prompts are “search-like.”
That’s roughly 66 million search-intent prompts per day.
Google dealt with 5 trillion searches in 2024, or about 14 billion per day.
Zoom out. It is a good reminder that AI hasn’t changed search. In truth, AI search drives lower than 1% of referrals, in keeping with BrightEdge knowledge.
Dig deeper. AI search is booming, however search engine marketing continues to be not lifeless
Why we care. Google nonetheless dominates discovery, at the same time as AI Overviews are eroding clicks to many web sites. In the meantime, ChatGPT is tiny in comparison with Google – but in sure niches, it might be extra influential than DuckDuckGo. So watch out for the AI search hype – give attention to the place your viewers spends their time.
Fishkin’s video. You’ll be able to watch it on LinkedIn.
Dig deeper. AI hype vs. search engine marketing actuality: What truly drives leads and income
Search Engine Land is owned by Semrush. We stay dedicated to offering high-quality protection of selling matters. Until in any other case famous, this web page’s content material was written by both an worker or a paid contractor of Semrush Inc.
Danny Goodwin is Editorial Director of Search Engine Land & Search Advertising and marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the newest search advertising and marketing information, he manages Search Engine Land’s SME (Topic Matter Skilled) program. He additionally helps program U.S. SMX occasions. Goodwin has been enhancing and writing concerning the newest developments and developments in search and digital advertising and marketing since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
