Mobile Adtech Giant Verve Lays Off Part of SSP Team

Verve, a publicly traded Swedish adtech firm with an estimated market cap of $740 million, laid off an undisclosed portion of its employees in late August and early September, ADWEEK has realized.The cuts had been made primarily to the corporate’s market staff, based on two impacted staffers, talking on situation of anonymity. This group beforehand encompassed two separate supply-side platforms (SSPs), PubNative and Smaato, however is now a unified arm managing the Verve SSP. Extra cuts had been made within the gross sales and advertising and marketing departments, sources confirmed.These affected realized that they had been being let go together with little discover, each sources stated.