The 9 Best B2B Sales Software for Sales Leaders in 2025

Inside this submit:  We’re formally within the age of agentic synthetic intelligence — and gross sales won’t ever be the identical. Don’t simply take our phrase for it: we surveyed over 650 full-time gross sales and advertising professionals Way forward for Income Report back to learn the way they’re serious about and utilizing AI on the each day.  93% of AI-powered video customers report constructive revenueSales and entrepreneurs are saving a median of 16 hours each week utilizing agentic AI tools81% say simpler measurement would drive adoption88% agree that synthetic intelligence wants human oversight It’s that final quantity that sticks with us essentially the most. As a result of right here at Vidyard, we imagine that synthetic intelligence might be each an equalizer and multiplier for income groups. It permits smaller groups to compete in opposition to the giants and may speed up income development exponentially… however provided that used thoughtfully and strategically. Conventional B2B gross sales software program, whereas efficient, usually lacks the personalization and influence wanted to really have interaction at this time’s B2B patrons. Whilst you doubtless have already got some gross sales instruments in your stack, we’re right here that will help you perceive methods to re-do your whole income engine with AI-powered instruments that will help you suppose greater, sooner. So for those who’re seeking to check out just a few new instruments, or dive deeper into your present stack with new AI capabilities, you’ve come to the precise place. It appears like a brand new gross sales device is launched each week. However what issues do they really resolve? On the whole, B2B gross sales software program might be bucketed into just a few key classes. Buyer Relationship Administration (CRM)Buyer Relationship Administration (CRM) techniques play an important position in serving to companies keep organized, perceive their pipeline, and have a broad means to foretell income. They function a centralized database the place all buyer and prospect data is saved, making it straightforward for groups to entry contact particulars, buy historical past, communication logs, and normal preferences. They’ll present visible pipelines and reviews displaying the standing of leads and offers, whereas the most effective CRMs robotically log calls, emails, conferences, and follow-ups to make sure no interplay is missed.Gross sales engagement platforms (often known as lead nurturing instruments) Gross sales engagement platforms and instruments assist companies handle and develop relationships with prospects by automating customized communication, delivering the precise content material on the proper time, and guaranteeing constant follow-up. By monitoring how prospects work together with emails, web sites, and different touchpoints, lead nurturing instruments present worthwhile insights into shopping for intent and readiness, enabling gross sales groups to prioritize high-quality leads. They usually embody lead scoring, lead routing, automated sequences and integrations with high knowledge enrichment instruments and your CRM to make sure that your gross sales crew has the knowledge they should transfer offers alongside. Gross sales Content material Administration SystemsSales content material administration techniques equip groups with the sources wanted to help reps all through the gross sales cycle. They centralize important supplies reminiscent of gross sales playbooks, messaging templates, and content material libraries, to assist scale back time spent trying to find data and assist keep consistency in outreach and communications.Video gross sales toolsVideo gross sales instruments present a extra private, participating, and impactful option to join with prospects by way of the ability of customized video messages. In contrast to conventional text-based outreach, video permits gross sales reps to convey tone, emotion, and authenticity, which helps construct belief and strengthen relationships all through the gross sales course of. Past the fundamentals of enabling groups to report and share movies, the most effective video gross sales instruments embody AI Avatars, in-depth video analytics to trace engagement, video internet hosting, and agentic capabilities, like Vidyard’s Video Agent, that may robotically create and ship customized AI Avatar movies when prospects take sure actions like downloading an book or requesting a demo. The 9 greatest B2B gross sales software program solutionsBelow you’ll discover a listing of the highest B2B gross sales software program that actually ship measurable outcomes, enhance effectivity, and drive higher outcomes for groups of all sizes and shapes. Whilst you could know a few of these, likelihood is that you just haven’t explored all their new capabilities and product enhancements together with agentic experiences, automations, and AI-powered insights. High 3 B2B CRMsSalesforceYou’ve nearly definitely heard of Salesforce and its suite of gross sales instruments, from buyer relationship administration to e mail automation and income administration. Lately, Salesforce has considerably expanded its gross sales automation capabilities, together with the launch of Agentforce, one of the vital customizable AI gross sales agent options obtainable.G2 score: 4.2 out of 5 starsKey featuresTop-rated, scalable CRM that automates lead seize, scoring, routing, and lead monitoring.Can construct out to create automated e mail sequences with customizable templates, name duties, and follow-up reminders for constant engagement all through the gross sales cycle.Einstein AI delivers predictive scoring, alternative insights, and really useful subsequent steps to assist reps prioritize particular actions more than likely to shut offers.ProsHighly customizable, end-to-end gross sales instruments that scale throughout industries.Strong integration ecosystem by way of Salesforce AppExchange, connecting hundreds of third-party instruments like HubSpot, Slack, and ZoomInfo.ConsLicensing, superior customizations, and integrations can shortly turn out to be pricey for smaller companies.Implementation and ongoing administration usually require admin or developer sources, together with important onboarding and coaching.PricingFree trial obtainable. Full pricing supplied upon request, primarily based on options and add-ons chosen.HubspotHubSpot is an all-in-one CRM and gross sales platform that blends highly effective gross sales engagement, productiveness instruments, automation, and AI-features. Hubspot additionally gives a collection of selling instruments, enabling advertising and gross sales groups to simply come collectively. G2 score: 4.6 out of 5 stars Key featuresSequences, process reminders, and follow-ups built-in with e mail and calendar techniques to make sure constant outreach and pipeline exercise. Superior lead administration, reporting, and forecasting, with insights that assist gross sales reps give attention to what’s more than likely to maneuver offers ahead. Broad integrations (e mail, calendar instruments, third-party platforms) to attach with present stacks and streamline gross sales workflows.ProsUsers usually reward how straightforward it’s to undertake and use even with out in depth technical background. Automation options that assist scale outreach, follow-ups, and workflows so groups don’t waste time on guide processes. Versatile for small to bigger organizations due to modularity of options and tiers, so you can begin easy and growConsFeatures like A/B testing, superior reporting, or some automations could also be locked behind higher-cost plans. Customization constraints in sure decrease tiers; customers typically report restricted flexibility in workflows or outreach template design.PricingFree endlessly plan with primary CRM options. Pricing primarily based on options and variety of customers.PipedrivePipedrive is a CRM and pipeline administration device designed for SMBs to streamline the gross sales course of, letting groups monitor offers, handle leads, automate workflows, and give attention to closing extra enterprise.G2 score: 4.3 out of 5 starsKey featuresVisual, customizable pipelines (drag-and-drop deal playing cards) so you may see the place each alternative stands at a look. Constructed-in AI instruments (like a Gross sales Assistant) to determine high-probability offers, recommend subsequent steps, and assist prioritize which alternatives to work on. Electronic mail sync, templates, open & click on monitoring, and exercise reminders in order that outreach and follow-ups are extra constant. ProsIntuitive UI, straightforward to get began even for those who’re new to CRMs.Inexpensive pricing for smaller groups, particularly for those who don’t want all the superior options instantly. ConsSome key options (like superior reporting, two-way e mail sync, or greater limits on automations) are solely included in higher-tier plans.No free everlasting plan; solely a free trial is offeredPricingPlans begin at $24 per person/month when billed annuallyTop 3 gross sales engagement platformsOutreachOutreach is well known as a number one gross sales engagement platform, however it goes even additional by combining sequences, AI-driven intelligence, forecasting, and training instruments to assist go-to-market groups improve effectivity and shut extra offers.G2 score: 4.3 out of 5 starsKey featuresSequence-based outreach by way of e mail, cellphone, social media with A/B testing of messaging and timing with real-time name and assembly transcriptions, summaries, flagging of motion objects, and insights throughout conversations.Deal well being scores, danger detection, forecasting, alerts of offers in danger, enabling data-driven choice making.Instruments to assist managers monitor efficiency, give suggestions, coach reps primarily based on precise conversations, use of “coach playing cards,” and so on. ProsHelps scale prospecting and outreach with automation and multi-channel sequences, liberating up time for reps. Deep visibility into pipeline well being and forecasting permitting managers to extra reliably predict outcomes and intervene when offers are in danger. Sturdy dialog intelligence and assembly insights assist reps enhance and keep on high of purchaser sentiment. ConsPrice is comparatively excessive, particularly for smaller groups or these with lean budgets. There’s lots of functionality, which implies extra complexity with customers reporting it takes time to turn out to be proficient. PricingAvailable upon request.Gong Chances are you’ll already know Gong for its unified income platform, however the firm has expanded its capabilities with highly effective AI-driven gross sales instruments like Gong Interact and Gong Allow. These instruments assist gross sales groups seize buyer interactions and contextual enterprise knowledge at scale, whereas delivering real-time, actionable insights for groups and leaders. G2 score: 4.8 out of 5 starsKey featuresPredictive analytics powered by 300+ distinctive alerts extracted out of your buyer and CRM knowledge to extra precisely forecast outcomes and deal well being.Ask Gong AI questions on prospects in the course of the gross sales course of to immediately uncover insights on accounts, offers, and contacts.Designed to scale with organizations of all sizes, providing strong performance for each SMBs and enterprises.ProsSupports go-to-market groups in 70+ languages whereas chopping down on guide knowledge entry and repetitive duties.AI-driven suggestions give gross sales reps each day checklists to prioritize essentially the most impactful actions.ConsRequires management help and correct coaching to maximise worth.Some customers report technical difficulties with the latest options.PricingAvailable upon request.SalesloftSalesloft is a income orchestration platform that leverages purpose-built AI to assist gross sales groups give attention to their highest-priority alternatives and take the precise actions on the proper time. Its platform contains a variety of capabilities reminiscent of chat brokers, gross sales engagement, intelligence, dialog analytics, deal administration, and forecasting.G2 score: 4.5 out of 5 starsKey featuresBuild structured, automated sequences throughout a number of channels, together with e mail, cellphone, LinkedIn, SMS, and extra.AI-powered dialog intelligence robotically data, transcribes, and analyzes calls and conferences and surfaces objections, competitor mentions, key highlights, and training moments.Instruments like Rhythm, Conductor, and Deal Engagement Scoring assist prioritize impactful actions, flag offers in danger, and forecast income utilizing real-time insights and metrics.ProsUser-friendly interface makes it straightforward to be taught and undertake, serving to reps ramp shortly with minimal coaching.Cadence sequences streamline high-volume outreach throughout channels whereas sustaining personalization.ConsWhile core options are intuitive, superior performance and workflow customization might be tough with out devoted admin help.Some customers observe points with name high quality, e mail ship limits, and occasional inconsistencies in exercise logging.PricingAvailable upon request.High 3 gross sales content material administration techniques HighspotHighspot combines gross sales engagement instruments with a complete gross sales content material administration system for mid to enterprise degree firms. Their know-how makes it simpler than ever to floor related gross sales content material with AI-driven search, analytics that present how prospects have interaction with content material, and strong safety and audit options. G2 score: 4.7 out of 5 starsKey featuresPersonalized content material suggestions primarily based on analyzing actual interactions with prospects.AI-powered search and sensible content material tagging to assist reps shortly discover the most effective gross sales supplies primarily based on key phrases, deal stage, and buyer personas.Different gross sales enablement instruments together with gross sales performs and playbooks, gross sales teaching and coaching, and AI position play.ProsCentralizes all gross sales and advertising property to scale back duplication whereas making it straightforward for reps to seek out, use and share content material.Customers reward its sturdy sharing instruments, collaboration between gross sales/advertising, and strong buyer help.ConsHighspot packs lots of options, dashboards, search choices, which might trigger customers to seek out it advanced to arrange, navigate, or discover what they want with out coaching.If not effectively structured (tagging, naming conventions, and so on), customers can get misplaced in too many paperwork, too many locations the place content material lives, or spend an excessive amount of time looking somewhat than participating patrons.PricingPricing obtainable upon request SeismicSeismic combines high lead nurturing instruments with a sturdy AI-powered content material administration system to drive income development, enhance the client expertise, and scale back operational prices. G2 score: 4.7 out of 5 starsKey featuresThe Seismic Enablement Cloud gives sellers and income leaders with a single vacation spot for content material, coaching, teaching, purchaser engagement, and admin instruments.Seismic’s Aura AI provides pure language search, content material suggestions, automated tagging/metadata, AI‐help for content material creation, just-in-time teaching, and role-play brokers.Past simply content material storage, Seismic offers income groups perception into how content material is getting used, how patrons are participating with it, and the way sellers are performing.ProsSeismic’s analytics permits customers to see what content material is getting used, which components of paperwork are resonating most, and the way advertising and gross sales efforts are changing.Seismic gives instruments like LiveDocs, approval workflows, personalization of content material at account degree, dynamic updating, and automation over massive content material libraries to make sure model consistency over a lot of property.ConsBecause Seismic is feature-rich and constructed for scale, customers report that onboarding, setup, and persevering with administration require coaching and devoted resourcing.Some customers say that dashboards might be tough to navigate or really feel clutteredPricingPricing obtainable upon request.ShowpadShowpad is an all-in-one AI-powered suite that brings gross sales and advertising groups collectively to empower sellers with content material and coaching to create nice shopping for experiences. G2 score: 4.6 out of 5 starsKey featuresCreates a single supply of reality for every prospect with Shared Areas, the place all types of content material might be saved, seen, and analyzed for prospect engagement and interactions.Solely gross sales CMS that allows 3D fashions and 360° immersive showrooms to assist patrons showcase advanced merchandise with element.A number of AI-enhanced options together with gross sales onboarding and training, content material search, and AI-powered asset summaries to assist each patrons and sellers. ProsFeatures like Shared Areas, straightforward content material add, and the flexibility to simply search and share content material allow groups to collaborate, distribute up-to-date supplies, and guarantee everyone seems to be utilizing the precise content material.Customers usually point out that Showpad has strong buyer help, good documentation, and useful coaching/orientation supplies.ConsSome person evaluations level out that sure customization choices and localization help are restricted.Bulk operations, permissions, and sustaining tidy libraries might be time-consuming.PricingPricing obtainable upon request.High 3 B2B video gross sales instruments Vidyard  Vidyard is an AI-powered video promoting platform trusted by greater than 100,000 groups to create and ship customized video messages at scale. Our platform simplifies script technology, video recording, and superior video analytics to point out what resonates most.Our new Video Agent is your full-funnel AI-powered income assistant for scaling video-first buyer engagement. Now income groups can create and ship customized AI-generated movies primarily based on prospects and buyer interactions reminiscent of requesting a demo, signing up for a webinar, or as renewal occasions strategy. G2 score: 4.5 out of 5 starsKey featuresRecord customized one-to-one movies with ease and get on the spot alerts once they’re seen.Automate customized video creation and supply utilizing Vidyard’s AI Avatars and Video Brokers, triggered immediately by actions in your CRM or gross sales instruments.Floor top-performing scripts and calls-to-action, and share them throughout groups to drive engagement, strengthen prospect connections, and speed up deal cycles.ProsSeamless integrations with 50+ main gross sales instruments Intuitive, user-friendly platform with customization choices for branding, together with logos and colours.Create customized AI Avatars of crew members with solely 90 seconds of video content material.ConsAdvanced options like AI Avatars and Video Brokers are restricted to Groups and Enterprise plans.Greatest suited to short-form, customized gross sales movies somewhat than long-form advertising use circumstances like webinars or podcasts.PricingFree trial obtainable, with paid plans provided upon request.SynthesiaSynthesia is an AI-powered video generator designed to assist companies produce skilled movies for inside coaching, promoting, explainer content material, and gross sales enablement. G2 score: 4.7 out of 5 starsKey features230+ pre-made avatars and 140+ languages and accents for voiceovers.Library of templates and media property to simplify video creation.Capability to function a number of avatars in the identical video scene to simulate conversations.ProsAI video modifying assistant can convert shows, PDFs, and web sites into movies.Greater than 250 ready-to-use video templates make it straightforward for groups to get began shortly.ConsCan solely use AI Avatars with no customized video messaging recording obtainable.Making a customized AI avatar takes 1–5 enterprise days.Lacks main gross sales performance, together with CRM integrations and detailed analytics.SendSpark SendSpark is a video platform that allows groups to create, edit, and share customized gross sales movies with seamless integrations into main gross sales instruments.G2 score: 4.7 out of 5 starsKey featuresIncorporate dynamic content material into movies immediately from firm’s web site or LinkedIn profiles.Construct branded video pages for prospects with customized thumbnails, embedded calendars, and tailor-made calls-to-action.Integrates with high platforms together with HubSpot, Salesforce, Gmail, and Outlook.ProsUser-friendly interface that makes video creation easy.Responsive buyer help crew that gives sturdy onboarding help and troubleshooting.ConsLimited video modifying options in comparison with some options, and the platform is just not SOC 2 compliant.Larger-tier plans can turn out to be costly for scaling groups.PricingStarting at $39 USD/month.How to decide on the most effective B2B gross sales software program in your teamSelecting the precise B2B gross sales software program can really feel overwhelming. With so many instruments in the marketplace, it’s straightforward to get distracted by flashy options or standard developments. The fact is that the only option will depend on your crew’s distinctive challenges, targets, and development plans. To simplify the method, it helps to observe a structured strategy: outline what’s holding your gross sales crew again, assess whether or not options really align along with your goals, and ensure the answer can develop with you as your small business evolves.Outline your distinctive challengesMap your gross sales motions: Define how leads transfer from MQL → SQL → Alternative → Closed–Received. Be aware the place reps or prospects stall (e.g., first-response delays, no-shows, stalled proofs of idea).Gather frontline proof: Ask SDRs, BDRs, and AEs for the highest 3 friction factors they hit weekly (examples: low engagement on outreach, messy handoffs, hard-to-track purchaser consensus, scattered property).Quantify influence: Tie every ache level to a metric or value: reply charges, demo-to-close %, cycle size, ramp time, or hours spent on admin.Prioritize challenges: Convert findings right into a easy grid:Excessive influence / Low effort → handle firstHigh influence / Excessive effort → plan pilotsLow influence → parkNote: Many groups are simply dipping their toes into synthetic intelligence, and specializing in bettering particular gross sales duties is an strategy that may assist operationalize the adoption of this new know-how. Nevertheless, we’re massive believers that AI can, and will, be seen as a option to rewrite your whole income engine. Deal with short-term wins, whereas serious about long-term improvements. Assess function compatibilityTranslate targets into product capabilities.Aim: elevate chilly outreach engagement → customized video messaging, A/B testing, deliverability instruments.Aim: higher discovery/demos → AI name notes, recording + highlights, collaborative agendas.Aim: cleaner pipeline → two-way CRM sync, customized fields, role-based permissions. Validate match with actual workflows: Run 3–5 situation checks associated to what you’re attempting to enhance. Time every step and depend clicks.Rating integrations, not simply options:  Examine native CRM/e mail/calendar/chat integrations, webhooks, and API limits to make sure your new tech performs properly along with your present gross sales instruments.Examine AI high quality & controls. Overview accuracy in your name samples, immediate transparency, knowledge retention choices, and the flexibility to simply disable AI options.Verify admin & safety: Guarantee they’re assembly your requirements together with SSO/SAML, SCIM provisioning, audit logs, least-privilege roles, knowledge residency, and compliance (SOC 2, GDPR, and so on.).Run a pilot scorecard: Weight standards (e.g., 30% influence on KPI, 25% integration depth, 20% usability, 15% admin/safety, 10% worth/TCO). Let the numbers floor the last word winner versus intestine emotions or vibes!Think about scalability and future needsPlan for tomorrow’s crew: Guarantee versatile seat varieties, org items, and permissions for brand new areas or enterprise traces. Take a look at efficiency at scale: Ask distributors to show their means to scale reminiscent of exporting knowledge, bulk uploads, or how the system features with hundreds of data.Ecosystem adaptability: Roadmap match issues so ask about upcoming APIs, workflow automation, and market apps.The influence of video on B2B gross sales successNow that we’ve talked about various kinds of instruments, high B2B gross sales software program in every class, and methods to consider instruments, we wish to circle again to that very first statistic we shared: 93% of AI-powered video customers report constructive income.Right here at Vidyard, we already know the ability of customized video. Over 100,00 groups use our platform to realize outcomes like a 400% improve in e mail open-to-meetings charge or a 2x response charge over conventional gross sales emails. Like them, your gross sales crew can see the true worth of customized video together with: Constructing human connections at scale: From AI video script turbines to AI Avatars, we make it straightforward for groups to create and scale their video outreach. Standing out in crowded markets: Break by way of noisy inboxes with messages which might be memorable and tailor-made to every prospect. Accelerating gross sales cycles: Video may help make clear advanced options, get rid of back-and-forth communication, and velocity up decision-making processes by guaranteeing everybody on the shopping for committee is on the identical web page.The way forward for B2B gross sales technologyThe way forward for income calls for transformation, not optimization. The most effective gross sales reps and leaders have already realized this. Somewhat than specializing in optimizing old-fashioned gross sales playbooks, they’re targeted on model new methods to satisfy buyer wants and expectations. Whereas many groups are nonetheless within the early, experimental levels of implementing AI, ensure you additionally see the forest for the bushes. Somewhat than considering of synthetic intelligence as a device to hurry up particular gross sales duties, take into consideration the way it can rewire your whole income engine. Right here at Vidyard, we imagine the way forward for income can be constructed on techniques that make velocity, relevance, and belief the default — systematically, not situationally. Expertise is supposed to reinforce the human expertise, and synthetic intelligence gives a brand new frontier to assist groups be the most effective they are often.