5 Insights to boost your social media marketing in 2026

Our evaluation exhibits that throughout all industries, brand-owned accounts provoke lower than 1% of the posts that make up the discussions about their very own manufacturers on X – the bottom share within the final 3 years. In 2024, model accounts made up simply 1.1% of posts, down from 1.51% in 2023 and three% in 2022. Whereas the distribution of brand-owned posts varies by business, such a low share indicators a chance for manufacturers to do extra to lift their voices on social and construct extra model visibility.  However the reply isn’t to easily submit extra quantity – it’s about realizing when so as to add worth to conversations which are already occurring. When manufacturers soar in on the proper second – whether or not to offer extra info, reply to prospects, or help their neighborhood – their contributions create an even bigger impression and earn extra belief.