Steven Bartlett, the British-Nigerian creator whose podcast Diary of a CEO has welcomed company like Michelle Obama, Scooter Braun, Simon Cowell, and Richard Branson, has co-founded a video podcast internet hosting/distribution platform that (as is the case with many productiveness pipeline initiatives today) has AI baked in.
Co-founded with the previous MrBeast engineer/Thumbnail Check founder who calls himself “Rox Codes,” Flightcast has been in beta for 2 years, secretly changing into the manufacturing bones of Diary of a CEO, which has 12 million subscribers on YouTube and brings in round 30 million views per 30 days. In a launch video, Bartlett and Rox Codes say it was inbuilt response to the wants of Barlett and his Diary crew.
“You guys had been posting in a bunch of various locations, these gigantic 4K recordsdata. It took actually hours,” Rox Codes says. “After which the info that comes again from all these platforms working ten completely different spreadsheets, making an attempt to mixture them…It was a nightmare.”Subscribe to get the most recent creator newsSubscribe
They moved ahead with one query, Bartlett says: “Might we construct one thing that tells you that data, but additionally helps you determine what to do about it?”
Out of that got here Flightcast, which lets video podcasters add their episodes to it, after which have its programs distribute these episodes throughout YouTube, Spotify, and Apple Podcasts.
“After which there’s AI on every part that will help you analyze the info, that will help you perceive what’s working and assist you perceive what’s not, make suggestions as to what you must do,” Rox Codes says.
Flightcast isn’t simply utilizing AI on the creator-facing aspect. Earlier than episodes go dwell to the general public, Flightcast matches them with AI transcriptions, titles, descriptions, and chapters, and likewise has an auto-clipping device that cuts out chunks, edits them, and posts them on YouTube Shorts. Like different information evaluation/era merchandise which have emerged within the creator house throughout the AI bandwagon increase, Flightcast says it affords customized era that’s educated on particular person creators’ content material, so it could spit out the prompt new titles/descrips/and so forth “in your type,” thus saving creators the power of truly, you understand, creating.
In a LinkedIn publish, Rox Codes says Flightcast has a chatbot, that means creators can use “AI to speak along with your information so you may really perceive what’s working.”
Flightcast is “mainly taking your entire Diary of a CEO playbook one step at a time and turning it into software program that any podcaster can use,” he provides.
When it comes to being on development, Barlett and Rox Codes are proper there. AI is in all places proper now, and YouTube and Spotify have been placing massive effort into making video podcasts a factor. The problems Bartlett encountered whereas making Diary of a CEO (massive recordsdata, lengthy add instances) are a widespread plague for video podcasters, and so they–at the very least thus far–haven’t had entry to the identical add/distribution instruments audio-only podcasters do. We are able to see how Flightcast would add worth there for video ‘casters.
However in an period the place generative AI grows ever extra contentious (simply take a look at the replies to MrBeast’s newest tweet about Sora), we’re questioning if Flightcast’s AI-heavy pitch will take off with creators who’re conscientious about not feeding their work to slop machines.
