The One Show Launches Indies Discipline to Spotlight Independent Agencies

The One Membership for Creativity is introducing its largest change to The One Present in many years: a brand new competitors devoted completely to unbiased businesses, design companies, manufacturing homes, and creators.The One Present Indies, launching inside The One Present 2026, will present unbiased retailers a devoted area to compete on a world stage with out going head-to-head with holding firm networks that may afford to flood the competitors with entries.Kevin Swanepoel, CEO of The One Membership for Creativity, instructed ADWEEK the concept emerged after observing a surge of unbiased businesses following holding firm consolidation: “A whole lot of the individuals who have been at massive networks have damaged away and began their very own Indies. So, I wished to make it possible for The One Membership honors these people, too.”Swanepoel additionally famous that lots of the trade’s most impactful concepts are rising from smaller, unbiased retailers based by creatives who left massive networks to focus purely on doing nice work.To maintain the competitors equitable, businesses can submit a most of 10 entries, with every bit of labor entered into not more than three classes. Entry charges are 20% decrease than common One Present submissions. Swanepoel additionally famous that the Indies self-discipline will restrict the variety of classes requiring case movies to scale back manufacturing prices for smaller businesses. “It’s concerning the work, the work, and the work,” he stated.The Indies jury can be composed totally of high creatives from unbiased businesses. “I wished it to be judged by the indie judges as a result of they really perceive the hardships of hustling and beginning up a younger company,” Swanepoel defined. “If any person has had nearly all of their profession at a giant holding firm or inside a giant community, they don’t totally perceive what it takes to really begin up an company. It’s a special mindset.”Along with Gold, Silver and Bronze Pencils, a Crystal Pencil—akin to a Grand Prix—can be awarded to the Better of Indies winner.For Swanepoel, success in yr one would imply seeing new gamers on stage.“Success would actually be seeing some businesses that don’t normally enter, which might be small, standing on the most important stage in New York, receiving [awards] and being acknowledged,” he stated. “A few of the finest work has been achieved by these small, unbiased businesses. And it’s as much as us to showcase this. The world must see this nice work.”