Whereas Threads and X proceed to battle it out for supremacy within the post-Twitter race, Bluesky additionally continues so as to add extra customers, albeit it a slower tempo.
On Friday, Bluesky reported that the app is now as much as 40 million customers, rising from the 38 million that it reported again in August.
So Bluesky continues to be resonating with some customers, regardless of seemingly falling out of the principle race for a Twitter various. At one level, its similarities to Twitter appeared to determine it because the next-best factor, which appeared to be setting it up as the very best various. However since then, Threads has used its connection to Instagram to catapault itself to 400 million month-to-month energetic customers, whereas X has remained regular, primarily based on its reported consumer figures.
Which has relegated Bluesky to also-ran standing, although it has established a devoted, passionate viewers of clever contributors, who completely gained’t come after me within the feedback for daring to criticize their favourite app.
Although I’ll notice that Bluesky’s development has slowed significantly from its preliminary peaks.
Bluesky had been sitting on round 5 million customers until August final yr, earlier than seeing an inflow of curiosity, as customers turned away from X.
Between September and November final yr, Bluesky added a further 15 million customers, rising to twenty million customers by the top of that month. Which was a serious enhance in development momentum, and the sudden curiosity actually piqued the curiosity of traders and the broader tech neighborhood.
However since then, Bluesky’s development has largely returned to the imply.
It added one other 10 million customers between November 2024 and March 2025, taking it to 30 million complete customers. And now, it’s reached 40 million, after one other 7 months.
So Bluesky went from including round 5 million new customers monthly at peak, to including roughly 1.4 million monthly now. And whereas any development is a constructive, particularly after we’re speaking thousands and thousands of individuals, it’s a notable shift in recognition, which is unlikely to be sufficient to maintain the app long-term, particularly if it seems to be to carry out on promoting consumption.
However for now not less than, Bluesky continues to be working to construct out the platform, and it’s added a spread of latest options in latest months, together with improved picture and video sharing, up to date “social proximity” rating, dislike posts, and extra.
It additionally lately launched a brand new brand to replicate its evolving platform.
Bluesky additionally says that relative engagement within the app, throughout numerous neighborhood discussions, is rising, whereas it additionally reached 2 billion cumulative posts in October.
Which, if you common it out, equates to round 1.4 million posts per day within the app since its launch in 2021. Which is fairly important, and if you additionally contemplate that it took a very long time for Bluesky to catch on, that’s a number of exercise.
Although it additionally value noting that posting exercise within the app is steadily declining over time:
So ought to your model be seeking to construct a presence on Bluesky?
Properly, it is determined by your audience, and the place they work together. It’s undoubtedly value looking, and seeing what’s occurring within the app round your matters of focus, and contemplating what kinds of dialogue might not solely be occurring on Bluesky, however stemming to different platforms from the app. The Bluesky consumer base is usually fairly devoted, and centered on the matters they submit about, and on this sense, they may be influential, relying on the topic.
By way of widest doable attain, no, Bluesky’s not it, but it surely has established its worth for some teams and customers, which could possibly be of relevance.
And whereas there are not any advertisements on Bluesky as but, I’m tipping there can be someday quickly. As a result of that seed funding is gonna’ run out at some stage.
