Etsy’s Holiday Ads Prove the Best Gifts Make You Feel Seen

Etsy is leaning additional into its positioning because the vacation spot for considerate, customised gifts with a brand new vacation marketing campaign that highlights the facility of feeling seen.The work unfolds throughout three interconnected TV spots created by Orchard Artistic.The 60-second advert, “Drummer Boy,” reimagines the traditional Christmas carol by means of the story of a younger boy who can’t cease tapping—on his desk at school, on a soccer aim publish, even whereas crossing the road. His dad and mom fear in regards to the behavior till his instructor helps channel it, gifting him a set of drumsticks in a customized pouch.Characters from that spot take middle stage in companion 30-second advertisements. One exhibits college students giving their coach a hat embroidered along with his trademark phrase, “Chins up!”, whereas one other options the crossing guard receiving a sweater for her canine.“Vacation promoting largely depends on overblown ‘magic’ and shimmery spectacle. However Etsy is a model based in one-on-one human interactions round very particular objects,” Orchard govt inventive director Heather Larimer mentioned in a press release. “Our vacation marketing campaign wanted to mirror Etsy’s considerate essence in a loud time of yr. We created a marketing campaign that felt actual and human-scale rooted in easy, trustworthy storytelling.”Etsy and Orchard explored the same theme of being seen final yr with the extra whimsical “The place’s Waldo?” vacation marketing campaign. This yr’s effort spans TV, out-of-home, social media, digital, influencer partnerships, and on-site placements.