Publicis Named Media AOR for Unilever’s Ice Cream Spin-Off

Publicis Groupe has been appointed to deal with media planning and shopping for for The Magnum Ice Cream Co., the Unilever spinoff that can home manufacturers together with Magnum, Ben & Jerry’s, Cornetto, and Wall’s, ADWEEK has discovered.A supply with shut information of the matter stated that Publicis and WPP had been the ultimate two businesses within the pitch. WPP Media’s Mindshare beforehand held the majority of the enterprise.Unilever’s ice cream division, which additionally consists of manufacturers like Breyers and Klondike, spent a mixed $34 million on media in 2024, per knowledge from COMvergence. ADWEEK understands Omnicom, which gained a few of Unilever’s media enterprise in its 2024 overview, additionally dealt with some shopping for and planning for the unit.