Amazon’s New Ads Agent Makes Its Marketing Cloud More Accessible

Amazon is making it simpler for advertisers to mess around in its large database of shopper knowledge. The ecommerce big immediately introduced Adverts Agent, a brand new generative AI-powered chatbot inside its 6-year-old clear room answer, Amazon Advertising Cloud (AMC). AMC permits advertisers to measure and analyze the efficiency of their Amazon adverts.The agent can generate the code wanted to question Amazon knowledge to seek out particular audiences, establish which adverts are only, or higher perceive the buyer journey—all primarily based on plain language chats. Advertisers can then copy and paste the code from the chat into the AMC dashboard to run the question.