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    Home»Marketing»How Tecovas is Scaling with Soul
    Marketing

    How Tecovas is Scaling with Soul

    onlyplanz_80y6mtBy onlyplanz_80y6mtNovember 14, 2025No Comments3 Mins Read
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    How Tecovas is Scaling with Soul
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    Courtesy of Adweek

    Tecovas CEO David Lafitte shared in a hearth chat how the Austin-based western model is staying true to its roots whereas increasing nationwide. 
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    .zephr-form-tablink.svelte-ky9lgg{show:flex;align-items:middle;cursor:pointer;justify-content:space-between;text-decoration:none;shade:var(–zephr-color-text-main);font-weight:590;padding:var(–zf-list-subscriptions-section-padding);border-bottom:1px strong var(–zephr-color-background-tinted)}.zephr-form-tablink.svelte-ky9lgg:hover{text-decoration:underline}.zephr-form-tablink.svelte-ky9lgg:last-child{border-bottom:none
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    .zephr-subscription-list-box-item.svelte-h57nmp.svelte-h57nmp{font-family:var(–zephr-typography-body-font), var(–zephr-typography-body-fallbackFont);shade:var(–zephr-color-text-main);max-width:var(–zf-list-subscriptions-container-maxWidth);border-radius:var(–zf-list-subscriptions-container-borderRadius);border:var(–zf-list-subscriptions-container-border);padding:var(–zf-list-subscriptions-container-padding)}.zephr-inner-box.svelte-h57nmp.svelte-h57nmp{show:flex;flex-direction:column;flex-grow:1}.zephr-box-item-information.svelte-h57nmp.svelte-h57nmp{font-size:var(–zf-list-subscriptions-info-fontSize);shade:var(–zephr-color-text-tinted);margin-top:8px}.zephr-section.svelte-h57nmp.svelte-h57nmp{padding:var(–zf-list-subscriptions-section-padding);border-bottom:1px strong var(–zephr-color-background-tinted);hole:8px}.zephr-section.svelte-h57nmp.svelte-h57nmp:first-child{padding-top:0;border-bottom:none
    }.zephr-section.svelte-h57nmp.svelte-h57nmp:last-child{border-bottom:none
    }.zephr-section.svelte-h57nmp span.svelte-h57nmp{font-weight:590}.zephr-section.svelte-h57nmp h2.svelte-h57nmp{margin:0}
    .subscriptions-list-container.svelte-2hm0a{margin-top:40px;show:flex;flex-direction:column;hole:40px}
    .past-subscriptions-link-wrapper.svelte-1gacumx{margin:10px 0}
    .event-link-wrapper{margin-top:10px}.float-right.svelte-12vtv9v{float:proper;margin-top:calc(var(–zephr-input-height) * -1px + 5px)}
    .bold-label.svelte-121zkre label{font-weight:daring}.read-only-input.svelte-121zkre{border:none;background:none;shade:#333;cursor:default;define:none;flex-grow:1;margin-right:10px;margin-top:15px}.zephr-form-relative-container.svelte-121zkre{show:flex;align-items:middle;justify-content:space-between;width:100%}.update-link{white-space:nowrap;text-decoration:none;font-size:0.75em}
    .bold-label.svelte-121zkre label{font-weight:daring}.read-only-input.svelte-121zkre{border:none;background:none;shade:#333;cursor:default;define:none;flex-grow:1;margin-right:10px;margin-top:15px}.zephr-form-relative-container.svelte-121zkre{show:flex;align-items:middle;justify-content:space-between;width:100%}.update-link{white-space:nowrap;text-decoration:none;font-size:0.75em}
    .zephr-form-ro-attribute{show:flex;align-items:middle;peak:50px;justify-content:flex-start}.zephr-form-ro-attribute-label{margin-right:10px;&:after {
    content material: “: “;
    }}
    hr.svelte-4jb3ht{border-width:1px 0px 0px;margin:20px 0px;border-color:var(–zephr-color-background-tinted)}.session-container.svelte-4jb3ht{padding:15px;show:flex;flex-direction:column}.device-title.svelte-4jb3ht{font-weight:daring;font-size:1.2em;margin-bottom:10px}.current-device.svelte-4jb3ht{shade:#777;font-size:0.9em;margin-left:10px}.login-time.svelte-4jb3ht,.browser.svelte-4jb3ht,.nation.svelte-4jb3ht{margin-bottom:10px;font-size:0.9em}
    .sign-out-all.svelte-1gdzu2p{shade:#0073e6;cursor:pointer;font-size:1em;margin:20px 0;text-align:middle}.sign-out-all.svelte-1gdzu2p:hover{text-decoration:underline}
    .desk.svelte-15e6uru.svelte-15e6uru{show:grid;grid-template-columns:0.7fr 1.4fr 1fr 0.6fr}.table-head.svelte-15e6uru.svelte-15e6uru{show:contents}.table-row.svelte-15e6uru.svelte-15e6uru{show:contents}.table-head.svelte-15e6uru>div.svelte-15e6uru{font-size:13px;padding:13px 10px 10px;border-bottom:1px strong var(–zephr-color-background-tinted)}.table-row.svelte-15e6uru>div.svelte-15e6uru{font-size:var(–zf-info-fontSize);peak:60px;padding:0 10px;border-bottom:1px strong var(–zephr-color-background-tinted);show:flex;align-items:middle}.table-head.svelte-15e6uru>div.svelte-15e6uru:first-child,.table-row.svelte-15e6uru>div.svelte-15e6uru:first-child{padding-left:0}.table-head.svelte-15e6uru>div.svelte-15e6uru:last-child,.table-row.svelte-15e6uru>div.svelte-15e6uru:last-child{padding-right:0}.taxes.svelte-15e6uru.svelte-15e6uru{shade:var(–zephr-color-background-tinted);white-space:pre;font-size:small}
    .zephr-form-button-group.svelte-s116f2{show:flex;flex-direction:row;hole:12px;margin-top:20px}.zephr-form-back-button.svelte-s116f2{padding:0 20px;border-radius:calc(var(–zephr-button-borderRadius) * 1px);border-style:strong;border-width:calc(var(–zephr-button-borderWidth) * 1px);border-color:var(–zephr-color-action-main);show:flex;justify-content:middle;align-items:middle;width:100%;background-color:var(–zephr-color-action-main);shade:var(–zf-button-color);cursor:pointer}.zephr-form-continue-button.svelte-s116f2{padding:0 20px;border-radius:calc(var(–zephr-button-borderRadius) * 1px);border-style:strong;border-width:calc(var(–zephr-button-borderWidth) * 1px);border-color:var(–zephr-color-action-main);show:flex;justify-content:middle;align-items:middle;width:100%;background-color:var(–zf-button-color);shade:var(–zephr-color-action-main);cursor:pointer}.zephr-form-back-button.svelte-s116f2:hover{background-color:var(–zephr-color-action-tinted);border-color:var(–zephr-color-action-tinted)}.zephr-form-continue-button.svelte-s116f2:hover{background-color:var(–zephr-color-action-tinted);border-color:var(–zephr-color-action-tinted);shade:var(–zf-button-color)}.zephr-form-back-button.svelte-s116f2:not(inputHeight){peak:calc(var(–zephr-button-height) * 1px)}.zephr-form-continue-button.svelte-s116f2:not(inputHeight){peak:calc(var(–zephr-button-height) * 1px)}
    .zephr-form-button.svelte-16hrghb{padding:0 20px;text-decoration:none;text-transform:capitalize;border-radius:calc(var(–zephr-button-borderRadius) * 1px);font-size:var(–zf-button-fontSize);font-weight:regular;cursor:pointer;border-style:strong;border-width:calc(var(–zephr-button-borderWidth) * 1px);border-color:var(–zephr-color-action-tinted);transition:backdrop-filter 0.2s, background-color 0.2s;show:flex;justify-content:middle;align-items:middle;width:100%;background-color:var(–zephr-color-action-main);shade:var(–zf-button-color);place:relative;overflow:hidden;font-family:var(–zf-root-fontFamily);peak:calc(var(–zephr-button-height) * 1px)}.zephr-form-button.svelte-16hrghb:hover{background-color:var(–zephr-color-action-tinted);border-color:var(–zephr-color-action-tinted);shade:var(–zf-button-color)}.zephr-form-button-top-margin.svelte-16hrghb{margin-top:20px}
    .recipient-name-section.svelte-wt5yoy{margin-top:1rem;margin-bottom:1rem}.discipline.svelte-wt5yoy{margin-bottom:0.5rem}label.svelte-wt5yoy{show:block;margin-bottom:0.5rem;shade:var(–zephr-color-text-tinted);font-family:var(–zf-root-fontFamily)}enter.svelte-wt5yoy{width:100%;padding:0.5rem;border:calc(var(–zephr-input-borderWidth) * 1px) strong var(–zephr-input-borderColor);border-radius:calc(var(–zephr-input-borderRadius) * 1px);background-color:var(–zf-input-bgColor);shade:var(–zephr-color-text-main);font-family:var(–zf-root-fontFamily)}enter.svelte-wt5yoy::placeholder{shade:var(–zephr-color-background-tinted);font-family:var(–zf-root-fontFamily)}enter.svelte-wt5yoy:focus{define:none;border-color:var(–zephr-color-action-main)}.error.svelte-wt5yoy{border-color:var(–zephr-color-warning-main) !necessary}.error-text.svelte-wt5yoy{shade:var(–zephr-color-warning-main);font-size:0.875em;margin-top:0.25rem;font-family:var(–zf-root-fontFamily)}
    .recipient-email-section.svelte-17rjebp{margin-bottom:1rem}.discipline.svelte-17rjebp{margin-bottom:0.5rem}label.svelte-17rjebp{show:block;margin-bottom:0.5rem;shade:var(–zephr-color-text-tinted);font-family:var(–zf-root-fontFamily)}enter.svelte-17rjebp{width:100%;padding:0.5rem;border:calc(var(–zephr-input-borderWidth) * 1px) strong var(–zephr-input-borderColor);border-radius:calc(var(–zephr-input-borderRadius) * 1px);background-color:var(–zf-input-bgColor);shade:var(–zephr-color-text-main);font-family:var(–zf-root-fontFamily)}enter.svelte-17rjebp::placeholder{shade:var(–zephr-color-background-tinted);font-family:var(–zf-root-fontFamily)}enter.svelte-17rjebp:focus{define:none;border-color:var(–zephr-color-action-main)}.error.svelte-17rjebp{border-color:var(–zephr-color-warning-main) !necessary}.error-text.svelte-17rjebp{shade:var(–zephr-color-warning-main);font-size:0.875em;margin-top:0.25rem;font-family:var(–zf-root-fontFamily)}
    .recipient-address-section.svelte-hqngij{margin-bottom:1rem}.address-main-label.svelte-hqngij{show:block;margin-bottom:0.75rem;shade:var(–zephr-color-text-tinted);font-family:var(–zf-root-fontFamily);font-weight:600}.address-fields.svelte-hqngij{show:grid;grid-template-columns:repeat(2, 1fr);hole:1rem}.full-width.svelte-hqngij{grid-column:1 / -1}.discipline.svelte-hqngij{margin-bottom:0.5rem}label.svelte-hqngij{show:block;margin-bottom:0.5rem;shade:var(–zephr-color-text-tinted);font-family:var(–zf-root-fontFamily)}enter.svelte-hqngij{width:100%;padding:0.5rem;border:calc(var(–zephr-input-borderWidth) * 1px) strong var(–zephr-input-borderColor);border-radius:calc(var(–zephr-input-borderRadius) * 1px);background-color:var(–zf-input-bgColor);shade:var(–zephr-color-text-main);font-family:var(–zf-root-fontFamily)}enter.svelte-hqngij::placeholder{shade:var(–zephr-color-background-tinted);font-family:var(–zf-root-fontFamily)}enter.svelte-hqngij:focus{define:none;border-color:var(–zephr-color-action-main)}.error-text.svelte-hqngij{shade:var(–zephr-color-warning-main);font-size:0.875em;margin-top:0.25rem;font-family:var(–zf-root-fontFamily)}@media(max-width: 640px){.address-fields.svelte-hqngij{grid-template-columns:1fr}}
    .recipient-message-section.svelte-90amkz{margin-top:1rem;margin-bottom:1rem}.discipline.svelte-90amkz{margin-bottom:0.5rem}label.svelte-90amkz{show:block;margin-bottom:0.5rem;shade:var(–zephr-color-text-tinted);font-family:var(–zf-root-fontFamily)}textarea.svelte-90amkz{width:100%;min-height:100px;resize:vertical;padding:0.5rem;border:calc(var(–zephr-input-borderWidth) * 1px) strong var(–zephr-input-borderColor);border-radius:calc(var(–zephr-input-borderRadius) * 1px);background-color:var(–zf-input-bgColor);shade:var(–zephr-color-text-main);font-family:var(–zf-root-fontFamily)}textarea.svelte-90amkz::placeholder{shade:var(–zephr-color-background-tinted);font-family:var(–zf-root-fontFamily)}textarea.svelte-90amkz:focus{define:none;border-color:var(–zephr-color-action-main)}
    .zephr-form-input-wrapper.svelte-1wfl3xs{show:flex;flex-direction:column;margin-bottom:16px;width:100%}label.svelte-1wfl3xs{margin-bottom:8px;font-weight:500}enter.svelte-1wfl3xs{padding:12px;border-radius:var(–input-border-radius, 4px);border:var(–input-border-width, 1px) strong var(–input-border-color, #ccc);font-size:16px;peak:var(–input-height, 50px);box-sizing:border-box}enter.svelte-1wfl3xs:focus{define:none;border-color:var(–color-action-main, #006EDB)}enter.error.svelte-1wfl3xs{border-color:var(–color-warning-main, #D90B00)}.error-message.svelte-1wfl3xs{shade:var(–color-warning-main, #D90B00);font-size:14px;margin-top:4px}.required.svelte-1wfl3xs{shade:var(–color-warning-main, #D90B00)}
    .zephr-form-max-width{max-width:var(–zf-container-maxWidth);margin:auto}.zephr-form-content.svelte-cde0t0{padding:var(–zf-container-padding);background-color:var(–zf-container-bgColor);border:var(–zf-container-border);border-radius:var(–zf-container-borderRadius)}.zephr-payment-options-content.svelte-cde0t0{background-color:clear;border:none;border-radius:0}.close-button-container.svelte-cde0t0{text-align:proper;width:100%;margin-bottom:15px}.close-button.svelte-cde0t0{cursor:pointer;show:inline;padding:7px;min-width:32px;min-height:32px;border-radius:16px;margin:1px}.loading-placeholder.svelte-cde0t0{show:flex;justify-content:middle;align-items:middle;min-height:200px}
    .zephr-form{–zf-root-fontSize:16px;–zf-root-fontFamily:var(–zephr-typography-body-font), var(–zephr-typography-body-fallbackFont);–zf-container-maxWidth:440px;–zf-container-padding:20px;–zf-container-margin:20px auto;–zf-container-border:none;–zf-container-borderRadius:calc(var(–zephr-input-borderRadius) * 1px);–zf-container-color:var(–zephr-color-text-main);–zf-container-bgColor:var(–zephr-color-background-main, clear);–zf-info-fontSize:14px;–zf-subtext-fontSize:12px;–zf-link-color:#6ba5e9;–zf-input-fontSize:var(–zf-root-fontSize);–zf-input-bgColor:var(–zephr-color-background-main, clear);–zf-button-fontSize:calc(var(–zephr-button-fontSize, 16) * 1px);–zf-button-color:#fff;–zf-password-valid-color:#7bcb7f;–zf-password-invalid-color:#c4c4c4;–zf-payment-options-fontSize:var(–zf-subtext-fontSize);–zf-payment-options-color:var(–zephr-color-text-main);–zf-payment-options-bgColor:var(–zf-container-bgColor);–zf-payment-options-border:calc(var(–zephr-input-borderWidth) * 1px) strong var(–zephr-input-borderColor);–zf-payment-options-borderRadius:calc(var(–zephr-input-borderRadius) * 1px);–zf-payment-options-highlighted-color:var(–zephr-color-text-main);–zf-payment-options-highlighted-bgColor:var(–zephr-color-accent-main);–zf-payment-summary-fontSize:var(–zf-subtext-fontSize);–zf-payment-summary-color:var(–zephr-color-text-main);–zf-payment-summary-bgColor:var(–zf-input-bgColor);–zf-payment-summary-border:calc(var(–zephr-input-borderWidth) * 1px) strong var(–zephr-input-borderColor);–zf-payment-summary-borderRadius:calc(var(–zephr-input-borderRadius) * 1px);–zf-list-subscriptions-container-maxWidth:630px;–zf-list-subscriptions-container-padding:24px;–zf-list-subscriptions-section-padding:16px 0px;–zf-list-subscriptions-container-border:calc(var(–zephr-input-borderWidth) * 1px) strong var(–zephr-input-borderColor);–zf-list-subscriptions-container-borderRadius:calc(var(–zephr-input-borderRadius) * 1px);–zf-list-subscriptions-info-fontSize:var(–zf-info-fontSize)}.zephr-form.svelte-jjl1p8{shade:var(–zf-container-color);margin:var(–zf-container-margin);font-size:var(–zf-root-fontSize);font-family:var(–zf-root-fontFamily)}.zephr-form *{box-sizing:border-box}:the place(.zephr-form) button{text-transform:unset;overflow:seen;font-family:var(–zf-root-fontFamily, unset);font-size:var(–zf-root-fontSize, unset);line-height:unset;margin:unset;padding:unset;border:unset;background:unset;&:hover, &:focus-visible {
    border: unset;
    background: unset;
    }}.zephr-form-disabled-div{pointer-events:none;opacity:0.8}.zephr-form-relative-container{place:relative}.zephr-form-flex-container{show:flex}.zephr-form-input-inner-button{cursor:pointer;place:absolute;high:50%;rework:translateY(-50%);proper:5px;padding:10px 5px}.zephr-form-input-inner-text{shade:var(–zephr-color-text-main);font-size:var(–zf-subtext-fontSize);font-weight:daring;font-family:var(–zf-root-fontFamily)}
    ]]>

    Mark Mwachiro
    Mark Mwachiro is a TVNewser contributor who has been writing for the weblog since March 2022. Primarily based out of New York, Mark has additionally contributed to ADWEEK.

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