Legacy Media Sees Viewership Increase

Based on the newest Nielsen Media Distributor Gauge for October, sports activities continued to be the reward that retains on giving, and a brand new broadcast season gave the standard TV gamers a one-two punch, resulting in a reshuffling of the media rankings.The newest report, which examines complete viewing consumption by way of tv screens by media distributors throughout broadcast, cable, and streaming, discovered that Disney, NBCUniversal, Fox, Paramount, and Warner Bros. Discovery obtained a lift from a packed sporting month that includes the NFL, faculty soccer, the MLB postseason, and the beginning of the NBA season. October was an excellent month for Disney, because it noticed the most important share enhance of 0.7% from the earlier month, to 11.4%. Inside that, ESPN, with its jam-packed schedule, and ABC associates, which welcomed new unique primetime programming along with having sports activities, every noticed a +9% enhance in viewership in comparison with September. In the meantime, Disney’s streaming companies, together with Disney+, ESPN, and Hulu, recorded a +7 % month-to-month enhance.Wanting on the general chart, YouTube remained the most-watched media entity in October, with a 12.9% displaying, a +0.3% enchancment from September.Disney remained in second place, adopted by NBCU, which remained flat with 8.6%. Leaping to fourth place from fifth is Fox Corp with 8.4%, a +0.5% enchancment from the earlier month.Paramount rounded out the highest 5 with 8.2%, and similar to Fox, it improved its month-to-month efficiency with a +0.5% achieve. The most important loser within the nice resurgence of legacy organizations is Netflix, which dropped two spots to No. 6 with 8.0%, a -0.3% decline from September.Warner Bros. Discovery continued to occupy seventh place with a 5.6% share, a +0.2% achieve from the earlier month. Amazon remained at No. 8, slipping -0.1% to three.8%. The Roku Channel held agency at 2.8%, taking ninth place in TV utilization.Scripps rounded out the highest 10 with a 1.9% share, experiencing a downward development of -0.2% when in comparison with its September efficiency. Of notice, Hallmark posted the most important enhance in watch time in October, with viewership surging +11% in comparison with the earlier month. This landed it in twelfth place, up from thirteenth with a 1.0% share in TV utilization, a +0.1% enchancment from the earlier month, powered by an increase in film viewership.See the media distribution rating under:Nielsen Media Distributor Gauge for October 2025.